NPD26Percent

Dollar sales in the eighth week of the 2016 holiday shopping season were 16 percent higher than the same week last year, according to The NPD Group’s weekly point-of-sale results for key general merchandise categories across in-store and online channels. Toy sales grew 26 percent that week. 

While the eighth week outperformed the historically peak week of Thanksgiving, dollar sales in the first eight weeks of the 2016 holiday shopping season were still one percent behind the first eight weeks of the 2015 season.