Walmart is the first U.S. retailer to unveil its annual list of top picks for the holiday shopping season.
The company’s 2020 Top-Rated by Kids Toy List is a collection of 36 toys across six categories, many of which are exclusives that can be found only at Walmart.
“This year’s Top-Rated by Kids Toy List reflects the shift we’ve seen in toy trends and behaviors this year,” says Walmart’s Steve Ronchetto, vice president of toys. “Toys play a critical role in families’ lives as they spend more time at home and parents seek ways to keep kids engaged with learning-based play. More than any year before, we’re seeing strong interest across toys that stem from digital platforms, like kid influencer-created toys, interactive and educational toys, screen-free indoor entertainment, and toys for active outdoor play.”
Scroll down to see the full list of toys that made the list.
From the TV to the Toy Room
- Frozen 2 – Magic in Motion Elsa Doll (Jakks Pacific)
- Blue’s Clues & You Peek-A-Boo (Just Play)
- PAW Patrol Dino Patroller (Spin Master)
- The Child Bop It (Hasbro Games) – Walmart Exclusive
- LEGO Death Star Final Duel (LEGO Group) – Walmart Exclusive
- Star Wars The Mandalorian Dark Saber (Hasbro)
High-Tech Gadgets
- Sensory FX ASMR Mega Bar (Sensory FX) – Walmart Exclusive
- VTech KidiZoom Creator Cam (VTech)
- Instax Mini 7S Seafoam Green (Fujifilm) – Walmart Exclusive
- onn. 8-inch Tablet Pro (onn.) – Walmart Exclusive
Interactive Play
- Disney Princess Vanity (Jakks Pacific)
- Gotta Go Flamingo (Moose Toys)
- FurReal Mama Josie Kangaroo Pet (Hasbro)
- Squeakee (Moose Toys)
- My Life As Hello Kitty Dolls – Walmart Exclusive
- Barbie Farm Barn Playset (Mattel) – Walmart Exclusive
- L.O.L. Surprise OMG REMIX Dolls (MGA Entertainment) – Available mid-September
Surprise Toys
- The Animal (Spin Master) – Available Oct. 1
- Treasure X – Sharks Treasure (Moose Toys)
- Hatchimals Crystal Flyers (Spin Master)
- Na! Na! Na! Ultimate Surprise (MGA Entertainment)
- L.O.L. Surprise Clubhouse Playset (MGA Entertainment)
- Ryan’s World Vending Machine (Just Play) – Walmart Exclusive
Energy-Burning Outdoor Toys
- Jetson Mars Light Up Kick Scooter (Jetson) – Walmart Exclusive
- Semi-Truck and Trailer Ride On (Kid Trax) – Walmart Exclusive
- Jetson Plasma Light Up Hoverboard (Jetson) – Walmart Exclusive
- Razor Black Label E100 Electric Scooter (Razor USA) – Walmart Exclusive
- NERF Fortnite DG (Hasbro) – Walmart Exclusive
Screen-Free Indoor Entertainment
- Tic Tac Tony (Fisher-Price Games) – Walmart Exclusive
- Kinetic Sand Sandwhirlz (Spin Master)
- Spark Puppy Piano (Spark. Create. Imagine) – Walmart Exclusive
- Little People Launch & Loop Raceway (Fisher-Price)
- VTech Helping Heroes Fire Station (VTech)
- Hot Wheels Sky Crash Tower (Mattel)
- Beyblade Burst Rise Hypersphere Set (Hasbro)
- Monster Jam Megalodon Storm RC (Spin Master)
On Sept. 23, our sister publication the Toy Insider will reveal the hottest toys of the year in its 15th annual Holiday Gift Guide. Stay tuned!