Warmies introduces a pet-friendly plush line providing calming warmth or cooling comfort for animals.
The Warmies for Pets line reimagines the brand’s microwavable plush concept with designs that cater to pets and their owners. Each plush has a removable pouch that can be heated or cooled, then reinserted. The outer plush remains clean and fully washable, addressing a key need for pet products and marking a new functional update for Warmies.
To ensure animal comfort and safety, the pet-friendly line is unscented, unlike Warmies’ signature lavender-infused products. The plush toys are made from soft, durable materials that withstand regular use while maintaining their comforting texture. The initial assortment includes pet-safe versions of familiar Warmies characters, such as Sloth and Brown Dog, offering recognizable designs for the pet aisle.
Warmies aims to offer retailers a new crossover opportunity at the intersection of pet care and lifestyle gifting.
The Warmies for Pets collection is available for $32.99 each. For more information, visit warmies.com.
