From left to right: Stephanie Betts, Chief Content Officer; Damon Berger, Chief Marketing Officer; Deirdre Brennan, Chief Operating Officer (COO) | Source: WildBrain/the Toy Book

Wildbrain Ltd. adds three new executives to its ranks.

Damon Berger has joined the company in the newly created position of chief marketing officer (CMO), Stephanie Betts has been promoted to chief content officer (CCO), and Deirdre Brennan has been promoted to chief operating officer (COO).

As CMO, Berger will drive new business and revenue through media sales, social commerce, and digital marketing. With an initial focus on harnessing WildBrain Spark’s global audience on YouTube and YouTube Kids, Berger will build and lead an international team of digital marketing specialists. Prior to joining WildBrain, Berger held executive positions in marketing and business development at Mattel, Fullscreen, What’s Trending, and 20th Century Fox. He reports to WildBrain CEO, Eric Ellenbogen.

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In her elevated role as CCO, Betts is responsible for overseeing WildBrain’s content slate, cultivating talent in both animation and live-action production at WildBrain Studios. She will focus on creative excellence across development, production, and studio operations. Betts reports to WildBrain President, Josh Scherba.

Also reporting to Scherba, Brennan will continue her oversight of the company’s distribution and TV businesses and align the WildBrain Spark business within this portfolio, extending continuity for WildBrain’s holistic content strategy across the group.

Due to this management realignment, the managing director role at WildBrain Spark will no longer exist and, as a result, Jon Gisby will be leaving the company.