The Pokémon brand is reaching audiences across the globe in a new way.
WildBrain, a leading family and kids’ entertainment distributor, is partnering with The Pokémon Company International to launch Pokémon-focused channels to share the brand’s 25 seasons of the original animated series, following Ash Ketchum, his partner Pokémon Pikachu, and their friends, which debuted in 1997. The distributor is launching three new channels for U.S. audiences on LG Channels, The Roku Channel, and Vizio WatchFree+. It has already launched several new channels in the U.K., 18 Latin American countries, Australia, and New Zealand via Pluto TV and Samsung TV Plus.
Lara Ilie, Vice President AVOD and FAST at WildBrain, shares her thoughts: “These new international channel launches for Pokémon reflect how FAST is gaining real traction among family audiences beyond just the U.S. region. As Pokémon continues to deliver joy to fans around the world, we’re excited to leverage our FAST capabilities to deliver the beloved original series to those fans where they’re watching.”
To learn more about WildBrain, visit wildbrain.com.
