After launching in North America this fall, Creative Kids and MGA Entertainment’s Little Tikes wooden toy line is expanding to the UK and Ireland.
“Our team has been anxiously awaiting this partnership expansion,” says Creative Lids’ UK Managing Director Grant Gie. “We’re ready and raring to go with this unique take on classic wooden toys with such an iconic brand.”
The expansion includes more than 15 toys designed for kids between six months old and six years old, including gear puzzle toys, music play sets, lacing toys, activity boards, and Montessori toys.
“Our business in the United Kingdom and Ireland is growing rapidly and expanding this partnership with Creative Kids Group made sense to bring quality wooden toys to consumers,” says MGA Entertainment founder and CEO Isaac Larian. “Little Tikes is proud to continue our more than 50-year tradition of providing quality toys with high play value to kids with this exciting new wood toy line.”
The toy line is expected to hit shelves abroad in the spring.
To see more on this line, check out the Eco-friendly showcase in the 2022 Innovation & STEM issue of The Toy Book.
