Pokémon fans can soon embark on their Pokémon journeys in a whole new way, thanks to Tonies’ first new launch announcement for the year.
The company, in partnership with The Pokémon Company International, will launch a special-edition lightning-yellow Toniebox 2, inspired by Pikachu’s iconic yellow fur. Alongside the new Toniebox, there will be four Tonie figures of Pikachu and the three Kanto region starters: the Fire-type Charmander, the Grass-type Bulbasaur, and the Water-type Squirtle.
With the new collection, fans will be able to pick their favorite Pokémon, put the figure on top of their Toniebox, and go on tons of screen-free adventures. With the Pokémon brand celebrating its 30th anniversary, parents and caregivers who grew up with the original games, trading cards, and shows can enjoy listening along and bond with their kids over their love for the franchise.
Tobias Wann, CEO of tonies, shares his thoughts on the collaboration: “Our iconic Toniebox is instantly recognizable by kids – and so is the lightning yellow of Pikachu. To celebrate our partnership with Pokémon, we are excited to bring both together. This release is a nod to the creativity and spirit of discovery that define both our brands. With Pokémon’s 30th anniversary this year, we found the perfect stage to make this launch even more special.”
The special-edition Toniebox 2 launches this summer, just in time for Pokémon Trainer families to celebrate the big anniversary. While pricing and retail availability have not been shared just yet, Trainers can stay up to date on the latest news by visiting tonies.com and pokemon.com.
