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The Toy Book - June 2025

THE LATEST ISSUE:

Specialty toys & gifts

The Toy Book‘ ‘s 41st volume keeps the momentum going with a new issue spotlighting the specialty side of the toy industry.

It’s packed with exclusive features, expert insights, and our legendary new product showcases. Plus, we dive into the world of Made in USA toys and games—a must-read for retailers navigating the tariff terrain.
READ THE NEW ISSUE…

What’s New

DeAPlaneta Entertainment and Superprod Animation Partner to Produce ‘Underdog’ Animated Series

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Miraculous Corp. Expands with All-New Disney Series

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Jazwares Adds Newest Wave to Pokémon Squishmallows Collection

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‘Tha Carter VI’ Lands in London: Lil Wayne Opens Immersive Pop-Up

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Xbox Games Showcase 2025 Reveals New Games, Hardware, and More

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Bluey Joins the ‘Fruit Ninja’ Dojo in Apple Arcade Crossover

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Wilson Sporting Goods Expands WNBA Line with Caitlin Clark Collaboration

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GennComm Patents Its Latest Innovative Plush Material

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People of Play Opens Nominations for 2025 TAGIE Awards

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Sticker Shock: 75% of American Adults Support Tariff-Free Toys as Elon Musk Warns ‘Trump tariffs will cause a recession’

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Moose Toys Debuts Exclusives Ahead of SDCC

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The LEGO Group Unveils Grand Line of One Piece Building Sets

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TOY NEWS

    Gary King - Redwood Ventures

    Gary King Appointed Executive Vice President General Manager at RedwoodVentures
    Gary King is the new executive vice president general manager at RedwoodVentures. The former general manager of Crayola comes to the maker of Smooshy Mushy and Smashy Mashy from Cidrines, where he helped the Puerto Rican breadmaker gain awareness and market share in the U.S. King will focus on global opportunities for RedwoodVentures, including the company’s entrance into the food category with the Foodie Surprise brand. “As we continue to grow and expand around the world, we’re always looking for ways to enrich the play experience and to surprise and delight kids in new ways,” says Andy Wiseman, CEO of RedwoodVentures. “Gary’s Read more...
    March 19, 2019
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    Guava Toys

    YouTuber Roi Fabito's Guava Toys Expands Walmart Reach
    Guava Toys expands its brand and product line to more than 3,900 additional Walmart stores. Created by YouTuber Roi “Guava Juice” Fabito, the current line of toys, which includes slime, bath bombs, and edible pancake art, will expand with six new products. Three new Premade Mystery Slime Packs and three Premade Slime Packs will feature out-of-the-box scented and textured slimes. “Guava Toys allows kids to not take life too seriously and have fun,” says founder Roi Fabito. “With our latest products, we hope to inspire kids to squish, splat, and slime with friends!” New tubes include slimes from the Crazy Carnival, Gross Out, Read more...
    March 19, 2019
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    Masha and the Bear

    Animaccord Inks New Licensing Agents for 'Masha and the Bear'
    More licensing agencies are lining up to bring Masha and the Bear consumer products to a wider audience. Animaccord partnered with several agencies to build licensing programs across multiple territories in Europe and beyond.   Among the new licensing agents, Lisans A.Ş. will tackle brand distribution and promotion in Turkey, while FERLY, a Nordic licensing and publishing agency, will develop the brand across the Nordics. Additionally, Animaccord entered into an agreement with Lisle Licensing, a UK licensing group, to leverage its extensive contacts within Europe’s leading retail groups and handle multiple territories. Finally, a comprehensive licensing program for Masha and the Bear will be handled through ELC in Read more...
    March 19, 2019
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    Pronto

    APC Kids' Zephyr Animation, Gigglebug Entertainment Team Up for 'Pronto'
    The APC Kids division of About Premium Content (APC) expands the production slate of its animation studio, Zephyr Animation, with Pronto. The new, CGI-animated adventure series comes from Finnish studio Gigglebug Entertainment. Created by Gigglebug founders Anttu Harlin and Joonas Utti, Pronto will be co-produced by Zephyr and Gigglebug. APC Kids is now seeking broadcaster partners for the series. Pronto follows the IMP-EX, an elite package delivery service that takes pride in delivering to impossible destinations, recipients, and locales: a black hole, the Loch Ness monster, a beehive, a magic carpet, Jack’s beanstalk beans, or even hair care products for a grumpy Read more...
    March 19, 2019
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    Shopko

    Shopko is Done: Retailer to Shutter All Remaining Stores
    RIP Shopko (1962-2019). The Wisconsin-based regional retailer will close all of its remaining stores, with going out of business sales to begin immediately. Shopko.com is already shut down. The complete chain closure is a swift collapse following a January filing for Chapter 11 bankruptcy protection. The company, which reported 360 locations in its initial filing, began closing 105 stores in late January, followed by an updated plan to shutter more than 70 percent of its stores last month. At the time, reps called the move a “second chance footprint,” intended to shrink the company to a lean number of around 100 stores to avoid total liquidation. Read more...
    March 19, 2019
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    Toy Story 4

    Disney•Pixar's 'Toy Story 4' Reveals New Characters Inspired by Toy History
    The return of Disney•Pixar’s Toy Story franchise is one of the biggest licensing events of the year. Following a series of teasers released over the past few months, the first official trailer for Toy Story 4 arrived today. The new film embraces real toy history, with characters designed as an homage to the pull-string dolls of the 1950s (Gabby Gabby), the Little People of the 1980s (Giggle McDimples), and the ventriloquist dummies (Benson) of the vaudeville era. There’s even Duke Caboom — a 1970s stuntman inspired by Ideal Toys’ famed Evel Knievel Stunt Cycle. The catch is that Duke can’t Read more...
    March 19, 2019
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    Wonder Park Toys

    Funrise Invites Kids to Play in 'Wonder Park'
    Paramount Animation and Nickelodeon Movies’ Wonder Park is open for business, and Funrise is bringing the toys. The story of an amusement park that comes to life through the power of one girl’s imagination opened in theaters this past weekend. The new collection of toys from Funrise includes figures, play sets, plush, and blind-packed collectibles. The line launched exclusively at Walmart stores in the U.S. earlier this month and is rolling out globally now. The Wonder Park toy collection includes the Wonder Park figure assortment, compatible with the Flying Fish Carousel and Ferris Wheel play sets. The Wonder Chimps are Read more...
    March 18, 2019
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    NERF Fortnite TS

    Hasbro Expands Fortnite Collaboration with TS Blaster
    The worlds of physical and digital play continue to merge with the latest Nerf Fortnite blaster. Hasbro once again teamed with members of U.S. esports team, TSM, to publicly debut the upcoming toy. Previewed at Toy Fair New York last month, the Nerf Fortnite line officially launches as mass retail on March 22, with the newly-announced Nerf Fortnite TS blaster available beginning June 1. The Nerf Fortnite TS blaster is inspired by the blaster used in Epic Games’ smash hit Fortnite video game — right down to the color scheme. With eight official Nerf Mega darts included, players can load four darts into the internal clip Read more...
    March 18, 2019
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    Astra Academy 2019

    ASTRA Offers Customer Service Workshop at Marketplace & Academy
    The American Specialty Toy Retailing Association (ASTRA) will host a special professional development session for sales representatives at its annual Marketplace & Academy. Participants will complete the customer service component required for ASTRA’s Certified Master Sales Representative (CMSR) certification and will have access to the remainder of the CMSR modules online to be fully credentialed. The credential is just one component of ASTRA’s program to promote a stronger toy industry by increasing professionals’ knowledge about business, finance, customer relations, promotion, technology, and the importance of play. “With so many of our valued sales representatives joining us in Pittsburgh, we are bringing Read more...
    March 18, 2019
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    LEGO Ideas Steamboat Willie

    LEGO Ideas' Mickey Mouse Steamboat Willie Sets Sail
    LEGO has gone black and white. The brickmaker celebrates Mickey Mouse‘s 90th anniversary with the LEGO Ideas Steamboat Willie building set. Paying tribute to the 1928 animated short film in which Mickey Mouse made his debut (also the first Disney film to feature synchronized sound), the LEGO brick version of the S.S. Willie features paddle wheels that rotate while the boat is pushed along and steam pipes that move up and down. A minifigure can take the wheel in the boat’s bridge, while additional nautical details include a life buoy and bell. A working crane can lift figures or cargo onto the boat. Read more...
    March 18, 2019
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    FAO Schwarz, Chicago's Midway Airport

    FAO Schwarz Returns to Chicago with Midway Airport Grand Opening
    FAO Schwarz is back in the Windy City. The famed toy retailer opened its second airport location inside Midway International Airport on Chicago’s south side. FAO Schwarz Senior Experience Manager Anthony DiAmbrosio was on hand for the grand opening, leading a tour through the 1,000 square-foot location. In addition to a wide range of classic FAO-branded toys such as the piano mat, spinning tops, and signature plush, the Chicago location carries items from Melissa & Doug, Jazwares, GUND, and others. https://www.facebook.com/fly2midway/videos/358736344976409/?__xts__%5B0%5D=68.ARD12K9jp1XrEUqxApZqqIumocjpZFMiT5_C0tmgcn3KhEyCSmijerz2Z5knLYPbdpRUx4hmhG_3N5Dgg4Oow4W3XkVdNgT-H3zCta_4cwz55cpdeARo85NVNxt4JkpzaP-17p168a09p0I_O1F4hdzJnC4MfTT9-SFb4tB1cYY09JtFeKKVGnzTBP7vPCtv64uTD789ewbRzUBQZkPRj6uiZFItHlHh1qtg2YXcOv8IJeuTz6l2AyeruxJl4sVGVzIm3sTzMussNUh1NFY6nAIBaTDolEGeUjLw6WGvFwSeoPQPnsUAK8wxJh_1PPrF4kHWjhCCEob5bEpDHy2ptPuM0rs1Ctl3c7I&__tn__=-R Under previous ownership, FAO Schwarz once operated a Chicago flagship store on Michigan Avenue, in addition to smaller, suburban Read more...
    March 16, 2019
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    Hasbro's UglyDolls

    Hasbro's UglyDolls Toys Hit Retail; STX Looks for Fan Creations
    Hasbro‘s first-ever collection of UglyDolls toys has arrived. Previewed at Toy Fair New York, the UglyDolls movie collection officially launched at mass retail on March 15. Hasbro brings UglyDolls into the toy aisles as figures and play sets, in addition to a refreshed line of plush — the format that started it all for creators David Horvath and Sun-Min Kim back in 2001. In support of the forthcoming UglyDolls animated feature, STXfilms also launched the UglyDolls Factory, an online tool for fans to design their own UglyDoll characters. The interface presents users with dozens of customization options to create a “perfectly imperfect” addition Read more...
    March 16, 2019
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