The trade fair, conference, and festival BRANDmate is returning for its third edition.

The B2B networking event that deals with partnerships, collaborations, and licensing will take place on June 19-20, 2024 in Offenbach, Germany. Exhibiting companies will be coming from a range of fields such as entertainment, toys, food, publishing, and fashion. They all share a common interest in brand collaboration and licensing deals.

The last edition of BRANDmate brought more than 300 companies and 750 individuals together. The event focuses on the gaming and e-sports, food and beverage, home and living, and sports sectors, as well as the familiar worlds of entertainment, toys, and stationery. The exhibitors are not only German, but also internationally renowned businesses such as Super RTL, Paramount, Mattel, Carlsen Verlag, and Koziol.

“At our networking event, there is something for all participants to experience, in the true sense of the word,” says Eva Stemmer, Managing Director of BRANDmate GmbH. “We create a special atmosphere so that our guests start to think in fresh, forward-thinking ways about the collaboration.”

The aim of BRANDmate is to facilitate transparent and efficient networking. Therefore, the matchmaking function on the event’s website will go live two weeks in advance, giving guests plenty of time to arrange speed-dating appointments and generate new business opportunities. All contacts will be visible on the site, so that everyone can write to anyone. 

“Where the event scores is in the ability to communicate on equal terms, which makes it a true creativity hotspot,” says Christian Ulrich, Managing Director of BRANDmate GmbH and Spokesperson of the Executive Board at Spielwarenmesse eG. “For top decision-makers in the licensing sector, as well as for companies looking for businesses and partners in other industries, BRANDmate is an absolute must offering a lot of added value.”

The former steel plant Fredenhagen will once again serve as the backdrop for this event that includes speed-dating, brand showrooms, staged presentations, speaker podiums, and generous outdoor space.

Tickets for BRANDmate 2024 will be available starting in March at brandmate.events.

About the author

Maggie Dougherty

Maggie Dougherty

Maggie Dougherty is an editorial intern at Adventure Media & Events. She is a senior at Iona University in New Rochelle, New York, where she studies digital media and production. In her free time, Maggie can be found watching Conan O’Brien videos on YouTube, reading biographies of Lyndon B. Johnson, or listening to the Succession soundtrack.

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