Toy Fair New York: Source: The Toy Association

The Toy Association and Mojo Nation are teaming up for a new Brands Untapped space at Toy Fair New York 2022.

The curated, experiential space will showcase collaborations between toymakers and licensing partners across multiple industries, including apparel, food and drink, hospitality, live events, video games, TV and film, and publishing.

“The excitement is mounting for Toy Fair New York 2022, as we continue to build out our slate of engaging activities at the show and unveil unique business and educational opportunities for the global play community,” says Marian Bossard, executive vice president of global market events at The Toy Association. “Our partnership with Mojo Nation to bring Brands Untapped to the show floor is the culmination of months of discussions and planning as we aim to position Toy Fair New York for future expansion. We expect it to further elevate the contemporary energy of the marketplace and solidify Toy Fair New York’s position as the place to scout the hottest trends in toys, play, and licensing.”

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Toy Fair New York is slated to take place February 19-22, 2022 at the newly expanded Javits Center.