Build-A-Bear Workshop is furthering its reach in the United Kingdom with a new renovation and expansion of the Build-A-Bear location at Hamelys Regent Street in London. Hamleys Regent Street is a huge toy store dedicated to providing a unique retail experience to visiting kids, with opportunities to play in-store.
The new location launched today and will be offering the first 25 guests to enter a free Lil’ Cub Bear. Additional giveaways to celebrate the launch include balloons, child-sized branded aprons, and branded tote bags that will be available throughout the day. Mascots of both brands will also be present to greet guests.
“This iconic location attracts guests from all over the world, and we are honored to be a part of creating special memories for them,” says Chris Hurt, Chief Operations and Experience Officer at Build-A-Bear. “The expansion of this location is an example of our continued growth in the United Kingdom. As a global brand, we strive to find opportunities to bring our renowned bear-building experience to more guests every year, and we look forward to sharing the joy of Build-A-Bear with even more guests of Hamleys.”
Build-A-Bear is no stranger to collaborative locations, with the company recently announcing plans to bring its stores to all four Kalahari Resort locations in the U.S. The company continues to broaden its location options, reporting 35% of Build-A-Bear Workshop sites at tourist and destination locations.
