Creative Kids inked a multi-year, international licensing deal with Hasbro to create and produce a new range of Play-Doh branded products, including toys, air dry compounds, and modeling clay.
“Play-Doh has been shaping imaginations for generations of families by offering unique and engaging experiences for both kids and parents, for over 65 years,” says Jess Richardson, vice president, Hasbro global licensing. “This strategic partnership with Creative Kids allows the Play-Doh brand to expand upon that vision, offering kids exciting new innovative compounds to further unlock their creativity and imagination. We can’t wait to see the explorative fun these products will deliver.”
The first wave of new products is set to launch this spring with more to follow. The new range is a result of collaboration between the development and marketing teams at both Hasbro and Creative Kids.
“We have been working on numerous new compounds and to have those innovations branded under the Play-Doh line is a dream come true,” says Daniel DeLapa, chief marketing officer, Creative Kids.