In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes David Gardiner, founder of Well Played Toys.

Gardiner began his career at Hasbro and has since held executive roles at Basic Fun!, MEGA Brands, and more. As founder and president of Well Played Toys, Gardiner is developing products for kids and collectors alike with top licenses, including Lost In Space, Borderlands, SpongeBob Squarepants, JoJo Siwa, Peeps, and more.

On the show, Albritton and Gardiner discuss the nuances of seeking a toyetic license and how streaming content is fueling an increasingly brisk pace for licensing. Additionally, the duo discusses the intersection of toys, video games, and licensing in creating new products for all ages.

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The “Power Kid Podcast” is presented by The Toy Book Podcasts by Adventure Media and Events. The long-running series presents in-depth interviews and conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries. The Toy Book Podcasts are available through all of your favorite streaming services, including AnchorSpotifyApple PodcastsGoogle Podcasts, and more.

Adventure Media and Events (AM&E) is the publisher of the Toy Bookthe Toy Insider, and the Pop Insider. Composed of an editorial team with more than 100 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.