LEGO is ‘building’ toward a better future. 

European Energy has entered into an agreement with The LEGO Group to deliver e-methanol as a lower-carbon alternative to conventional plastic production. European Energy will produce methanol from renewable energy using wind and solar plants as well as biogenic CO2, commonly referred to as e-methanol, which will in turn be used for plastic production. European Energy will deliver its first batch to LEGO and Novo Nordisk, a Denmark-based healthcare company, next year. 

“The use of plastic is an integrated part of the modern world, not only in our daily lives but also in industrial processes and equipment,” says Knud Erik Andersen, CEO of European Energy. “Novo Nordisk and The LEGO Group are already leading the way into the future in various ways, and now even more by joining this cooperation. This is relevant for all industries keen on transitioning away from fossil fuels.”

The LEGO Group will explore the potential uses of e-methanol to make selected products in its current portfolio and expects to develop prototypes in the coming years with a goal to commercialize in the longer term.

“We are proud to join forces with European Energy and Novo Nordisk to accelerate research and progress in the development of lower-carbon plastics,” says Nelleke van der Puil, Vice President of Materials at the LEGO Group. “As part of our commitment to building a sustainable future for children, we have committed to making our products from more sustainable materials. The project will give us our third sustainable material we’ve developed alongside bio-PE and prototype bricks made from recycled PET.”

The e-methanol will be produced at European Energy’s facilities in Denmark.

This partnership is the latest in a vast array of sustainability efforts that the LEGO Group has been engaged in. Earlier this month, the company broke ground on its new, carbon-neutral factory in Virginia.

About the author

Nadia Velit

Nadia Velit

Nadia Velit is the Senior Editor at Adventure Media & Events where she writes for The Toy Book, The Toy Insider, and The Pop Insider. As a trusted source for parents and gift-givers and a toy industry expert, Nadia focuses on all things toys and stays on top of all of the hottest trends. She loves to be outside with her chickens and is always ready for a game of giant Jenga or old-fashioned Twister. When she’s not playing with friends and family, you can find her curled up with a Sandra Brown mystery novel or obsessing over The New York Times Spelling Bee although truthfully she would rather be at Hogwarts. Nadia has been featured on CBS, NBC, FOX, and more.

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