Miniso officially opened its flagship store on Oxford Street in London last week. The new location is Miniso’s largest retail location in the U.K., with almost 3,000 square feet of surprise toys, plush, homewares, and more.
The Oxford Street location is not just a destination for shopping, featuring bubblegum pink displays and a photo op designed to look like a London Underground train carriage. The new store also features Miniso’s new collection of exclusive beauty and fragrance products.
“The vibrant, fantastical design that we’ve brought to our new Miniso Oxford Street flagship is certain to bring smiles to the faces of shoppers in London,” says Saad Usman, Chief Operating Officer at Miniso U.K. “We believe that by combining a more joyful shopping experience with our signature fun, affordable, and useful products, we can create unique and lasting memories for our customers.”
“At Miniso, we’re always looking for new ways to innovate and connect with our consumers, and these new stores bear witness to our unwavering commitment to bringing joy and inspiration to all,” says Vincent Huang, Vice President of Miniso’s International Operations. “The special themed stores are just the beginning. In the future, we will continue to prioritize store and product innovation, ensuring our consumers have fun, unforgettable experiences when they step into Miniso’s shopping wonderland.”
Miniso has also recently launched stores with themes featuring different brand partners, including a Pixar Food Collection store and a Sanrio store.
