Playmobil is celebrating a milestone anniversary at the place where it all began. The company launched at Spielwarenmesse in February 1974 with a knight, a Native American, and a construction worker.
50 years later, the German company has exploded, featuring tons of playsets with different themes beyond those first three figures. More than 3.8 billion Playmobil figures have been produced in that time.
Throughout 2024, Playmobil will be celebrating its anniversary through the Join the Party campaign, which will feature special anniversary editions, offers for adults, new collaborations, and more.
“Every child and every adult knows Playmobil,” says Bahri Kurter, Playmobil’s CEO. “We still see a lot of potential in the adult segment in particular. We will significantly expand our range in this segment and thus broaden our target groups. We are focussing on collectables, on collectors items of high quality and originality.”
The upcoming adult range will include historic figures as collectibles along with classic and modern vehicle models. Kurter also announced a Playmobil stamp for the Deutsche Post and collaborations with the German Football Association and McDonalds for the upcoming year.
