PlayMonster LLC is solidifying its place as a leader in the arts and crafts category.
The company has acquired Michigan-based Ann Williams Group, a manufacturer of craft and activity kits for kids of all ages with distribution across key mass retailers and independent channels.
Ann Williams Group brands, including Craft-tastic, Loopdedoo, CraftCrush, Loopdeloom, and Sticker & Chill, will join PlayMonster’s lineup of activity brands — which already includes Spirograph, Colorforms, Latchkits, Face Paintoos, and more — as part of the acquisition.
“The innovation, quality, and attention to detail of Ann Williams’ beautiful products are outstanding and best-in-class within the category,” says Bob Wann, CEO of PlayMonster. “They deliver a wonderful play experience that aligns perfectly with our vision at PlayMonster and demonstrates a nice synergy with our growth following the successful integration of Kahootz over the last year.”
Ann Williams Group is PlayMonster’s fifth acquisition since November 2019, following Kahootz Toys; Set Enterprises; Interplay; and, most recently, BriteBrush.
