Italy-based Rainbow Group named Michael Block as the new CEO of Witty Toys, the toy company established and run by Rainbow since 2008.

Block was previously a partner and director at Toy Plus, and held senior management and international sales and marketing roles at Hasbro for more than 14 years. Block’s new role at Witty Toys will help to drive the vision of the group forward.

“I’m really excited to join the Rainbow family and bring my expertise to Witty Toys. I look forward to exploring new opportunities and to developing new projects while facing the challenges that the competitive and dynamic toy industry offers,” says Block.

Rainbow Group was founded by Iginio Straffi in 1995 and gained worldwide fame thanks to the success of the Winx Club fairies brand. The kids and family entertainment group ranks among the main international companies for the development of animated and live-action content for TV and film, as well as the creation, development, and licensing of content, and the production of animated content for third parties.