Steve Arkeveld Named General Manager, Moose Toys USA
Steve Arkeveld | Source: Moose Toys/The Toy Book

Moose Toys is bolstering its U.S. leadership team with the addition of Steve Arkeveld as general manager of Moose Toys USA.

In his new role, Arkeveld will be responsible for overseeing all facets of the company’s business in the U.S., including strategic planning, delivering commercial targets, and growing the culture of Moose Toys.

Arkeveld joins the maker of Magic Mixies and Heroes of Goo Jit Zu from Spin Master, where he spent the past 16 years in a variety of leadership roles, most recently leading the company’s Los Angeles office.

“Moose is not only an undisputed leader in innovation but also has a very fun and unique ‘family values’ based culture which was incredibly attractive to me,” Arkeveld says “The company’s recent growth has been remarkable, and its ever-expanding portfolio of award-winning products makes it a very exciting time for the business. I am very much looking forward to joining the team.”

Related: State of the Industry Q&A 2022: Moose Toys

“At Moose, it’s all about getting the right people on the bus. Steve is not only a fantastic cultural fit but his incredible depth of skills and knowledge will help take our phenomenal U.S. team to even greater heights”, says Ronnie Frankowski, chief commercial officer at Moose Toys.

Arkeveld officially steps into his new role beginning May 2.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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