The leader in miniature toys and collectibles is breaking out the shrink ray again to make its newest collection even smaller.
Super Impulse has officially launched Minis-in-Minis, a brand new collectible concept that evolves what miniature — and micro — collectibles can be. As the name implies, Minis-in-Minis takes officially licensed miniature toys and packs tiny versions inside.
“Super Impulse specializes in miniatures. It is our job to set the standard in the category and to create new experiences for fans of all ages,” says Super Impulse Founder and CEO Alan Dorfman. “Minis-in-Minis offer not only miniatures to collect, but also the tiniest miniatures — a whole new scale of collectibles. And Minis-in-Minis, Sugar Buzz features the hottest trend in food/grocery collectibles: candy.”
Minis-in-Minis, Sugar Buzz launched at Walmart this month with the candy-themed Series One. Additional retailers will stock the brand in the weeks ahead.
Kids can collect 66 different Minis, including three levels of rare colors. Each cup-shaped package includes eight minis to discover, including two Minis and six Minis-In-Minis. The clear top of each package reveals the first Mini while the other is hidden below for an unboxing experience.
Brands featured in the assortment include Toxic Waste, Chupa Chups, Pez, Peeps, Mike and Ike, Warheads, and more.
Since its launch with World’s Smallest in 2014, Super Impulse has expanded its business to include World’s Coolest, World’s Smallest, Micro Toy Box, Micro Figures, Tiny Arcades, and more.
