SuperAwesome is set to acquire Starglow Media, one of the largest independent platforms for kids and family audio content.
Since launching in 2023, Starglow Media has grown an extensive portfolio of audio content for families. 120 million annual listeners tune in to the brand’s various shows, with some featuring notable IP like Blue’s Clues and Dora the Explorer. StarGlow Media also has partnerships with leading brands, such as Disney, Netflix, Toyota, Hasbro, Paramount, and Penguin Random House.
This deal marks SuperAwesome’s first acquisition since its management buyout from Epic Games. SuperAwesome will expand the brand to engage younger audiences across gaming, creators, YouTube, mobile games, and more. Additionally, the deal is set to strengthen support for content owners and IP holders by providing sustainable monetization. As part of the acquisition, Jed Baker joins SuperAwesome as Head of Audio while Agerenesh “Aggi” Ashagre Palmer leads audio operations.
“We made this acquisition with a clear belief that the next generation of engagement is rich with sound. Audio is an incredibly powerful and emotive memory trigger. It sits at the center of shared moments in kids’ and families’ lives; around the IP and characters they love. With the addition of Starglow Media, SuperAwesome furthers our leadership as the comprehensive, multi-channel way for brands to safely and measurably engage Gen Alpha wherever they are, at scale,” says Nick Walters, President and CSO of SuperAwesome.
For more information about SuperAwesome, visit superawesome.com.
