TFNY: Discovery Inks Deal with YouTube Star Coyote Peterson

Ahead of Toy Fair New York and the debut of Coyote Peterson: Brave the Wild on Animal Planet, Discovery Inc. signed a new deal to represent Peterson for toys and consumer products.

The host of Brave Wilderness, the most-viewed animal channel on YouTube, Peterson has amassed more than 3 billion views from more than 15.5 million subscribers. The licensing program from Discovery will tap into the show’s cross-generational appeal and the co-viewing habits between kids and parents. Planned products include toys, publishing, packaged goods, outdoor apparel, gear, and accessories.

“Coyote Peterson is a great example of Discovery talent whose personality transcends the screen and connects deeply with our passionate fans around the world,” says Carolann Dunn, vice president, consumer products, Discovery. “Animal Planet serves animal lovers of all ages, and with Coyote we are thrilled to be able to connect with that younger audience through a line of fun, innovative and inspirational toys.”

Coyote Peterson: Brave the Wild airs on Animal Planet Sundays at 9 p.m. ET/PT and is available on the Animal Planet GO app in the U.S.

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About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.