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The Toy Association’s dedicated External Affairs team is continuing to advocate for members on important issues around the globe. Although the continued spread of the COVID-19 pandemic is top of mind for most, the Association is working to represent the toy industry as it seeks to give toymakers a voice in both domestic and international affairs.

The Toy Association“While we can all agree that these are unprecedented times for businesses and families, we are committed to pushing ahead in our day-to-day work on legislative and regulatory issues impacting Toy Association members,” says Ed Desmond, executive vice president of external affairs at The Toy Association. “From advocating for legislation that tackles the threat of unsafe counterfeit toys sold online, to urging the U.S. government to keep tariffs off toys, to active involvement in policy discussions concerning children’s online privacy and safety, The Toy Association is making progress on major state and federal issues while concurrently engaging with policymakers on key issues around the globe.”

Recent efforts in the international arena include cybersecurity concerns in the UK, Certification Markings & REACH Regulations in India, toy safety in Mexico and Brazil, and button battery safety in Australia. Full details on The Toy Association’s involvement in each area are available at the Association’s website.