Source: Pixabay

The Toy Association’s dedicated External Affairs team is continuing to advocate for members on important issues around the globe. Although the continued spread of the COVID-19 pandemic is top of mind for most, the Association is working to represent the toy industry as it seeks to give toymakers a voice in both domestic and international affairs.

The Toy Association“While we can all agree that these are unprecedented times for businesses and families, we are committed to pushing ahead in our day-to-day work on legislative and regulatory issues impacting Toy Association members,” says Ed Desmond, executive vice president of external affairs at The Toy Association. “From advocating for legislation that tackles the threat of unsafe counterfeit toys sold online, to urging the U.S. government to keep tariffs off toys, to active involvement in policy discussions concerning children’s online privacy and safety, The Toy Association is making progress on major state and federal issues while concurrently engaging with policymakers on key issues around the globe.”

Recent efforts in the international arena include cybersecurity concerns in the UK, Certification Markings & REACH Regulations in India, toy safety in Mexico and Brazil, and button battery safety in Australia. Full details on The Toy Association’s involvement in each area are available at the Association’s website.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.