David Chustz has been promoted to executive vice president, global creative at Viacom Nickelodeon Consumer Products (VNCP).

A 12-year Nickelodeon vet, Chustz most recently served as senior vice president, franchise creative strategy and planning for Nickelodeon. He first joined the company as a vice president for TeenNick (formerly “The N”), and later moved into multiplatform content and consumer products. Chustz led the consumer products strategy for the launch of PAW Patrol, the 2012 and 2018 reinventions of Teenage Mutant Ninja Turtles, the development of JoJo Siwa as a licensing brand, and the recent SpongeBob SquarePants 20th anniversary program.

“Outstanding creative execution is one of VNCP’s key strategic pillars, and David has been an incredible leader in developing and executing our ‘Every Age, Every Aisle’ creative strategy around the world,” says Pam Kaufman, president, VNCP. “David has done a fantastic job uniting our creative teams globally, and through his leadership, our franchises are brought to life across multiple demos and aisles for fans worldwide.”

Chustz will continue reporting to Kaufman at Nickelodeon’s headquarters in Burbank, California.