Viacom Nickelodeon Consumer Products Promotes David Chustz

David Chustz has been promoted to executive vice president, global creative at Viacom Nickelodeon Consumer Products (VNCP).

A 12-year Nickelodeon vet, Chustz most recently served as senior vice president, franchise creative strategy and planning for Nickelodeon. He first joined the company as a vice president for TeenNick (formerly “The N”), and later moved into multiplatform content and consumer products. Chustz led the consumer products strategy for the launch of PAW Patrol, the 2012 and 2018 reinventions of Teenage Mutant Ninja Turtles, the development of JoJo Siwa as a licensing brand, and the recent SpongeBob SquarePants 20th anniversary program.

“Outstanding creative execution is one of VNCP’s key strategic pillars, and David has been an incredible leader in developing and executing our ‘Every Age, Every Aisle’ creative strategy around the world,” says Pam Kaufman, president, VNCP. “David has done a fantastic job uniting our creative teams globally, and through his leadership, our franchises are brought to life across multiple demos and aisles for fans worldwide.”

Chustz will continue reporting to Kaufman at Nickelodeon’s headquarters in Burbank, California.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.