Source: VTech Canada

VTech is mounting an international effort to assist Save the Children to help alleviate some of the additional stresses placed on kids living in poverty amid the COVID-19 pandemic.

The company will be donating $1 for each toy and baby monitor sold through its websites in Canada and Hong Kong, along with $1 for each baby monitor sold through its U.S. website retroactively from Dec. 1, 2020, through Nov. 30, 2021, to Save the Children. Additionally, VTech organized a global toy donation program that has provided more than 4,400 electronic learning toys to kids in need. VTech branches in the U.S., Canada, the UK., Netherlands, Spain, Australia, and Hong Kong have donated toys, including the Myla the Magical Unicorn,  the Sit-to-Stand Learning Walker, and the Go! Go! Smart Wheels Ultimate Corkscrew Tower to Save the Children.

Related: State of the Industry Q&A 2021: VTech

“With schools closed during the COVID-19 pandemic, it has severely disrupted the education and social life of children, especially for those living in under-resourced communities,” says Dr. Allan Wong, chairman and group CEO of VTech Holdings Limited. “Our collaboration with Save the Children will not only enable children to continue to learn through play, but also let them know that we are thinking of and caring for them.”

In recent months, VTech employees around the world have also taken part in Save the Plate and letter-writing campaigns organized by Save the Children.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.