The Peanuts brand remains evergreen as WildBrain CPLG reveals new partnerships for the brand across numerous product categories. WildBrain represents Peanuts on behalf of Peanuts Worldwide across Europe, the Middle East, Africa, Asia-Pacific, and India. The licensing agency can boast a number of upcoming products featuring Snoopy and other Peanuts characters, including apparel collections, themed restaurant menus, and more.
Global partnerships secured by the brand include sustainable plush featuring Snoopy by Bon Ton Toys, young adult puzzles from Ravensburger, puzzles and games from Clementoni SpA, and posters from Desenio.
In the world of apparel, Brava Fabrics recently saw the launch of a range of sustainable outerwear for adults. Other apparel and accessory collections include clothes from Petit Bateau, jewelry from Titlee, and bags from Kipling. WildBrain has also seen the launch of luxury luggage with Globetrotter and renewed its deal with Eastpak following the initial Peanuts luggage collection from the brand.
As we gear up to celebrate Peanuts’ 75th anniversary in 2025, we’re confident that Peanuts fans around the world will enjoy these latest best-in-class ranges. We look forward to continuing to augment the success of our long-standing partnership with Peanuts Worldwide.
New partnerships in Asia-Pacific continue to grow the brand’s presence in the region. Voice of Voices and Bluedog both have recently launched apparel collections and Withrich has released a number of Snoopy-inspired pet accessories.
Additionally, Peanuts has new partnerships in China. We’ve previously covered the Miniso collaboration, featuring a wide range of products. In addition to Miniso plans, YSO launched a range of loungewear and WildBrain’s new Location Based Entertainment division is partnering with Shanghai Max-Matching Culture Development for a number of Family Entertainment Centers and themed hotels in China featuring Peanuts characters.
Europe hasn’t been left out of partnership planning. In the UK, Japanese pancake brand Fuwa Fuwa will have a themed menu and Peanuts merchandise available starting this month. Nestlé launched Peanuts chocolate products and a collectible mug in Spain. Additionally, a number of existing licensees will launch new products in the region.
WildBrain CPLG represents a number of brands across the globe, with offices in a variety of regions. The Peanuts brand continues its growth under the company, with fresh partnerships and opportunities. New content supports its continued popularity, with a third season of The Snoopy Show premiering last June and a number of specials and a new series planned for 2024.
