WowWee is definitely bringing in the magic this year.
Following a successful year in 2021, WowWee is expanding its Got2Glow Fairies brand. In celebration of International Fairy Day today, the company behind Fingerlings and My Squishy Little Dumplings launched the Got2Glow Baby Fairy Finder, two Got2Glow Fairy Pet Finders, and a Find the Glowing Fairies game on Roblox.
The Got2Glow Baby Fairy Finder is a smaller version of the original toy, with more than 20 new baby fairies for kids to find and collect. With the Got2Glow Fairy Pet Finder, kids can find more than 40 fairy pets in each jar and grow their collection to find up to 80 fairy pets by trading with friends and unlocking rare fairy pets using the Got2Glow Baby Fairy Finder. Kids can interact with their fairy pets on-screen by giving them hugs, saying hello, and virtually feeding them. Both new Got2Glow Fairy Finders are compatible with each other, so kids can collect and trade fairies and pets between devices.
In addition, Roblox game creator Gamefam, which also created Twilight Daycare and the upcoming My Avastars: RP, created a Find the Glowing Fairies game that is launching on the platform today. The online game recreates the toy’s play pattern of finding fairies, with various in-game environments to explore and a variety of fairies to collect.
“We were inspired by the passion for our Got2Glow Fairy Finder and knew we had to continue building upon this excitement,” says Sydney Wiseman, vice president of brand development and creative strategy at WowWee. “We listened closely to our fanbase when expanding this line to ensure we provided even more magical play. Now the Got2Glow brand offers something for everyone — whether you want something more portable to take on the go, more fairies to collect and find, or desire a whole new type of fairy altogether. You can even find fairies in the metaverse, so we’re truly delivering on our brand promise of experiencing the magic of finding fairies everywhere!”
WowWee has also tapped Striker Entertainment to build a lifestyle licensing program for Got2Glow fairies. The program will initially focus on publishing, home decor, health and beauty, and party goods.
The Got2Glow Baby Fairy Finder and both Got2Glow Fairy Pet Finders in purple and pink are available for pre-order starting today on Amazon, and will fly onto shelves at major retailers later this summer.