Big G Creative, James Corden Launch Carpool Karaoke Game

Millions have enjoyed Carpool Karaoke on The Late Late Show with James Corden, and now the fun is coming home.

Previewed at the Toy Insider‘s 10th anniversary Sweet Suite event in New York City last week, Big G Creative launches the Carpool Karaoke Game, exclusively at Target stores. Created under license from CBS Consumer Products, players are invited to compete in teams as they sing and break out their best celebrity impressions, dance moves, and overall knowledge of Carpool Karaoke in a singing, dancing race to the finish line.

Designed for three or more players ages 12 and up, the Carpool Karaoke Game takes an average of 30 minutes to complete.

“This game delivers on our mission to bring people together for face-to-face fun and is guaranteed to make players laugh out loud,” says Shannon Swindle, product and communications manager, Big G Creative. The game follows other recent pop culture hits, which include board games based on Bob Ross, Home Alone, the General Mills Monster Cereals, and the recently released Kenny G: Keepin’ It Saxy.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.