Genius Brands International is planting a new flag in the UK.
The company tapped Brands with Influence to represent its portfolio of intellectual property (IP) in the country in an effort to build licensing, consumer products, and retail programs in the market. Brands with Influence will immediately focus on building programs centered around properties from the late Stan Lee, including Stan Lee’s Superhero Kindergarten, starring Arnold Schwarzenegger.
“Stan Lee is a global icon whose inspirational messages of hope, diversity, and inclusivity have resonated globally for decades, says Kerry Phelan,” chief brand officer at Genius Brands. “It is of vital importance to us to find partners that understand our vision for the Stan Lee brand and can be trusted to deliver on Stan’s values and lasting legacy.”
Genius Brands’ IP portfolio includes Kartoon Channel!, Llama Llama, Rainbow Rangers, and more.
