Disguise, Hasbro Extend Licensing Agreement for Costumes Based on Power Rangers, Ricky Zoom, G.I. Joe, and More

Disguise’s Power Rangers: Beast Morphers Costumes | Source: Disguise Inc.

Jakks Pacific’s Disguise Inc. division has renewed its licensing agreement with Hasbro.

The three-year extension begins next year for Disguise to create new Halloween costumes and accessories for a host of Hasbro’s owned brands, including the Power Rangers franchise, My Little Pony, Transformers, and Hasbro Gaming. Disguise will also make costumes based on the relaunched G.I. Joe and now has costume rights extending beyond North America and into Europe and other regions. Preschool properties from Entertainment One (eOne) — which was acquired by Hasbro last year — joining the Disguise lineup include Peppa Pig and Ricky Zoom.

Source: Disguise/The Toy Book

“We are thrilled to secure such a meaningful partnership with Hasbro with rights to their entire portfolio of brands, and also with our first-ever global expansion with Hasbro,” says Tara Hefter, executive vice president and general manager, Disguise. “Building on the success of our line of PJ Masks costumes, we will bring fun and innovation to Peppa Pig and the first Ricky Zoom costumes to hit the market. Disguise is proud of our long-standing collaboration with Hasbro. This also marks us as being the only Power Rangers Halloween Costume licensee since inception. We look forward to our growing relationship with Hasbro and to bring these incredible characters to life year after year.”

The new collection of costumes and accessories will hit stores in time for Halloween 2021.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.