Hasbro Promotes Sally Carnota to Senior Director of UK Licensed Consumer Products
Sally Carnota | Source: Hasbro/The Toy Book

Hasbro kicked off Toy Fair London with the promotion of Sally Carnota to senior director of UK licensed consumer products.

In her new role, Carnota, who joined the company in 2015, will continue to lead Hasbro’s UK licensing business while focusing on extending its reach into new categories and distribution channels.

“Sally has been integral in expanding Hasbro’s EMEA licensing business,” says Marianne James, vice president of EMEA and Asia licensed consumer products at Hasbro. “She continues to build strong licensee and retail partnerships across the UK and Ireland and execute at scale, which has helped grow our brands significantly across those markets.”

Related: Hasbro Names Chris Cocks as CEO, Eric Nyman as President and COO

“Products, brands, and retail are all passions of mine, along with being with people and building relationships,” Carnota says. “I am a proud mother of two preschool boys who remind me every day what a magical industry I am so lucky to be working in. I am excited to continue growing with Hasbro and proud to lead such a talented team to make our amazing brands come to life.”

Carnota most recently served as director of licensed consumer products for the UK and Ireland. Prior to joining Hasbro, Carnota worked in the home media division of ViacomCBS’ Paramount Pictures.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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