Hasbro kicked off Toy Fair London with the promotion of Sally Carnota to senior director of UK licensed consumer products.
In her new role, Carnota, who joined the company in 2015, will continue to lead Hasbro’s UK licensing business while focusing on extending its reach into new categories and distribution channels.
“Sally has been integral in expanding Hasbro’s EMEA licensing business,” says Marianne James, vice president of EMEA and Asia licensed consumer products at Hasbro. “She continues to build strong licensee and retail partnerships across the UK and Ireland and execute at scale, which has helped grow our brands significantly across those markets.”
“Products, brands, and retail are all passions of mine, along with being with people and building relationships,” Carnota says. “I am a proud mother of two preschool boys who remind me every day what a magical industry I am so lucky to be working in. I am excited to continue growing with Hasbro and proud to lead such a talented team to make our amazing brands come to life.”
Carnota most recently served as director of licensed consumer products for the UK and Ireland. Prior to joining Hasbro, Carnota worked in the home media division of ViacomCBS’ Paramount Pictures.