JAKKS Pacific enters a multi-year partnership with SEGA for Sonic the Hedgehog 4. The Paramount Pictures feature, set to release March 19, 2027, will have new merchandise from the company and its costume division, Disguise.
Through this collaboration, consumers can expect a wide range of products, including action figures, playsets, plush, and more. The new lineup spotlights popular characters like Sonic, Tails, Shadow, and Knuckles. JAKKS also manufactures additional products featuring fan-favorites such as Amy Rose and Metal Sonic.
The company’s costume division plans to develop a new line of costumes and accessories. For Sonic the Hedgehog 4, Disguise brings an exciting cast of characters to its dress-up products. All merchandise from JAKKS and Disguise launch online and in retail stores in 2027.
“Sonic movie products continue to be among our most popular lines, underscoring just how beloved these characters are. The Sonic brand resonates with fans of all ages, and we’re excited to build on that momentum with a new collection of toys, figures, and costumes that capture the spirit of this latest adventure,” says Stephen G. Berman, Chairman and CEO of JAKKS Pacific, Inc.
“JAKKS Pacific has been an incredible partner, with their creativity, and passion bringing Sonic the Hedgehog to life for fans. As we look ahead to Sonic the Hedgehog 4, we’re excited to continue building on that success together and deliver even more innovative designs for Sonic fans of all ages,” says Shuji Utsumi, President and COO, Representative Director of SEGA CORPORATION.
For more information, visit jakks.com/sonic.
