Source: Just Play/the Toy Book

Just Play is making moves across the pond.

The company will support its continued European growth and expansion with its first European subsidiary based in the UK by January. Just Play is currently expanding its UK office and showroom in Henley on Thames, Oxfordshire with an experienced industry team to fast-track its global expansion.

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“We are so pleased to be announcing a pivotal business development for our company and look forward to working with the retail partners and licensors we know, as well as new partners, to optimize our business performance in the UK, Ireland and EMEA region,” says Charlie Emby, co-founder of Just Play. “We are thankful to the Flair PLC team, as they have professionally represented our brands over the last five years, and we are grateful to Simon and his team for their hard work.”

Last year, the company established subsidiaries in Australia and New Zealand, and has business hubs in Florida, Pennsylvania, California, Hong Kong, and China. Look out for additional announcements about this new venture in the weeks ahead.