Original content is at the heart of The Toy Book.
For nearly 40 years, our team has maintained a reputation for delivering insightful features that are packed with commentary from powerful voices within the industry. What we can’t predict is what will crack the charts to secure a coveted slot on our most-read list at the end of each year. Below you’ll find the Top 25 most-read features that we published in 2022 in terms of overall traffic.
The challenges in the supply chain continued into 2022.
The Toy Book highlights new toys and games from a diverse array of manufacturers
MGA Entertainment founder Isaac Larian checked in with The Toy Book for a preview of the year ahead.
Jazwares previewed its plans for Squishmallows ahead of Licensing Expo.
Moose Toys’ Belinda Gruebner checked in with The Toy Book to discuss the success of Magic Mixies and plans for 2022.
Pokémon’s Daniel Benkwitt kicked off the year with some insight into crafting an anniversary campaign for a pop culture icon.
Universal Brand Development went big to honor four decades of the alien icon.
ZURU CEO Nick Mowbray checked in with The Toy Book to deliver an update about the power of social media and the company’s sustainability efforts.
TinkerTini’s Trina McFarland served up insight into fostering growth for toy and game inventors.
The Toy Book caught up with the leaders of Basic Fun!, The Loyal Subjects, McFarlane Toys, Super7, and VeeFriends to discuss the innovation (or lack thereof)( in the collectibles space.
The NPD Group’s Juli Lennett kicked off our annual State of the Industry with data outlining the big wins and emerging trends.
The Toy Book explored the latest wave of companies exploring the possibility of reshoring or nearshoring production to the U.S. amid cracks in the supply chain and growing unrest in dealing with overseas factories.
Sarah Ng of the ICTI Ethical Toy Program shares some thoughts on how businesses can do better.
The Toy Book checks out several new independent toy stores that showcase just how important the specialty market is for the toy industry in the U.S. and Canada.
The metaverse is everywhere, but what does it mean and how is the industry getting involved?
Hasbro’s Eric Nyman shares insight on the direction of the company, NERF, and the licensing side of the business.
Hasbro’s Casey Collins weighs in on the company’s growing licensing business.
Anna Knight of the Global Licensing Group chats with Julian Zag about the company’s growing global success.
TikTok is powering toy sales and The Toy Book caught up with some of the major players that have capitalized on the action.
The Toy Book spoke with Suzy Raia, senior vice president of licensing and business development in the Americas for BBC Studios, about the show’s global success, its toy program, and what’s in store for Bluey this year.
Steve Reece of Toy Team Asia explores how toy and game makers are pulling business from China and setting up shop in other countries.
The Toy Book takes a look back at more than 70 years of Toys “R” Us history.
Playmates Toys’ Georgia Manolas Walker discussed the company’s collaboration with ZAG for Miraculous: Tales of Ladybug & Cat Noir toys.
All eyes were on WHP Global as its partnership to open Toys “R” Us at Macy’s kicked into high gear.
No one expected that war would disrupt the toy industry this year, but that changed very quickly. The Russian invasion of Ukraine sparked global outcry and an immediate response from the global toy community.
Want to get involved with The Toy Book in 2023? Check out our editorial calendar for issue themes and content details. While the editorial deadline for the 2023 edition of The BIG Toy Book has passed, advertising and marketing opportunities are still available.