Source: Messe Frankfurt (HK) Ltd.

More than 1,300 exhibitors are on deck to test the waters at the first major in-person toy and licensing trade show to take place since the beginning of the COVID-19 pandemic.

After being postponed twice, Toy & Edu China, Baby & Stroller China, and Licensing China will open their doors from August 6-8 at the new Shenzhen World Exhibition & Convention Center.

“Given the unprecedented challenges brought by the outbreak, we’re very excited to finally open these shows, which have successfully attracted a record-breaking number of exhibitors, says Wendy Wen, senior general manager of fair co-organizer Messe Frankfurt (HK) Ltd. “We believe the 3-day event is going to be a very important platform for businesses to recover and reconnect … although it’s unfortunate that a number of international exhibitors cannot make it to the fair as planned due to travel restrictions, we are still pleased to see the line-up and quality of the international offering remains very strong and impressive.”

The traditional offerings of the trade fairs have been complimented by newly launched digital components and the organizers promise that health and safety of attendees is the top priority. Messe Frankfurt says real-name authentication during registration, onsite temperature checks, frequent sanitization of fairground facilities, and social distancing guidelines — including spacing of tables inside booths — are among the precautions being taken.

The three fairs are organized by the Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt Co. Ltd., and Messe Frankfurt (HK) Ltd.