Source: Tru Kids Brands

Following a two-year absence, Geoffrey’s Hot Toy List is back.

Tru Kids Brands — parent of the Toys “R” Us brand — relaunched Geoffrey’s Hot Toy List for the 2020 holiday season. The curated list from the Toys “R” Us team includes 20 of the year’s hottest toys.

“During this exceptional time, the toy category remains a bright spot as parents and kids look to keep themselves entertained and active while at home,” says Richard Barry, CEO, Tru Kids Brands. “For more than 20 years, Toys ‘R’ Us has delivered the Hot Toy List to help families plan their holiday shopping lists and I’m thrilled to bring it back. Now more than ever, toys are in demand and Toys ‘R’ Us will continue to serve as a trusted source to bring the magic of play to kids and families, allowing them to bond and make lasting memories this holiday season.”

Geoffrey’s Hot Toy List 2020

Consumers browsing the Toys “R” Us website are redirected to Amazon to purchase featured toys.

Last year, Toys “R” Us launched two new store concepts at the Westfield Garden State Plaza in Paramus, New Jersey, and The Galleria Mall in Houston, Texas. Both stores are offering extended holiday hours and socially distant shopping experiences including a meet and greet with Geoffrey the Giraffe beginning Nov. 1.

For a full rundown of the hottest toys of the year, be sure to check out the Toy Insider‘s 15th annual Holiday Gift Guide, available now! The guide features more than 160 toys in print with more than 300 featured in the extended online edition.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.