With a newly launched focus on media creators, Semaphore Licensing Solutions signed partnerships with three YouTube channels. Braille Skateboarding, SuperHero Kids, and Trinity and Beyond join the California-based licensing company’s portfolio of brands.
With more than 4.5 million subscribers, Braille Skateboarding is the most subscribed skateboarding channel on YouTube. The company produces skateboarding tutorials and runs a home base of guides, merchandise, and a skating community on its website.
SuperHero Kids produces family-friendly action and comedy videos to its more than 4.4 million subscribers. Trinity and Beyond creators and sisters Trinity and Madison document fun pranks, skits, and scavenger hunts to their family-focused subscriber list of more than 4 million.
All three properties, along with Semaphore Licensing Solutions, will be at this year’s Toy Fair New York. Semaphore is looking for opportunities for its growing portfolio of new media talent, and will be actively securing meetings with manufacturers led by senior vice president of licensing at Semaphore, Lisa Berlin.
“We’ve helped over 500 top YouTube stars, and with that experience, we’re able to create elevated opportunities for our ever-growing talent portfolio of new media creators as they scale their brands across a variety of verticals,” says Michael Bienstock, founder and CEO of Semaphore Licensing Solutions.
Semaphore Licensing Solutions will showcase its new licenses at Toy Fair New York, taking place from Feb. 22-25 at the Jacob K. Javits Convention Center.
Click here to view the Toy Book’s full coverage of Toy Fair New York.