China Toy Fair


Modarri Kickstarts a New Breed of Toy Car

ModarriThoughtFull Toys has launched a Kickstarter campaign for Modarri, a line that seeks to reinvent the toy car space. The company’s intent is to create toy cars that are sleek and durable, yet also drivable, buildable, and interchangeable.

Modarri cars can be disassembled and redesigned by changing their parts, leading to hands-on experimentation with real physical objects. In addition, kids can learn about the physics and mechanics of suspension and steering by driving the cars around, and feel the differences in performance by swapping out parts.

Suitable for kids ages 6 and up, Modarri cars are built using a combination of metal and high strength plastic, with no screws. The planned color prototypes of Modarri include the Street Car S1, Dirt Car X1, and Track Car T1; and each car includes chassis, hood/windshield, seat pan, seat, fenders and frame, hex tool, wheels, and front and rear suspension.

Owners register their car’s unique license plate on the Modarri website, and can also use the website to 3-D print car parts in custom materials and colors, download CAD files of Modarri car parts, share images of their vehicles, and more. The company’s Kickstarter page provides additional information as well as videos.

David Silverglate, who invented, patented, and licensed the Woosh Ring, SkyBlaster, and Hoopla, among other toys, founded Modarri this year and serves as its CEO. The company’s chief design officer is Brian Gulassa, who has designed and consulted for Mattel, Hasbro, Leapfrog, and more.