It’s officially June and The Toy Book is hitting the rewind button and taking a quick look back at some of the hottest stories of May 2023, as chosen by you, the readers.
In terms of pure traffic, the 2023 edition of The BIG Toy Book STILL continues to draw a ton of interest three months after its release but our 2023 Classics & Specialty Issue is on fire right now.
Beyond the Big Book, a few older stories resurfaced that technically cracked the Top 10 traffic-wise — like Jazwares becoming part of the Berkshire Hathaway family (March ’22) and Basic Fun! taking the lead to relaunch Hasbro’s Littlest Pet Shop (November ’22) — but to secure an official slot within the monthly Top 10, only news and features that were published in May 2023 qualify.
Check out the most-read items here at The Toy Book last month.
The Toy Book Top 10: May 2023
- THE TOY BOOK’S 2023 CLASSICS & SPECIALTY ISSUE IS HERE!
- EXCLUSIVE: JAKKS PACIFIC SET TO UNLEASH SONIC PRIME TOY COLLECTION THIS SUMMER
- JAZWARES PARTNERS WITH SANRIO AS MASTER TOY LICENSEE FOR HELLO KITTY AND FRIENDS
- SPIN MASTER UNVEILS NEW INTERACTIVE DIGITAL PET BITZEE
- BERKSHIRE HATHAWAY’S WARREN BUFFETT AND CHARLIE MUNGER GET THE SQUISHMALLOWS TREATMENT
- TOYS ‘R’ US, BABIES ‘R’ US CANADA PLOTS EXPANSION WITH 11 NEW STORES OPENING THIS SUMMER
- FROM THE EDITOR: THE GREAT RETAIL RESET
- BANDAI NAMCO SEEKS TO EXPAND TAMAGOTCHI BRAND INTO LIFESTYLE CONSUMER PRODUCTS
- EXCLUSIVE: FLYBAR ACQUIRES KID TRAX BRAND FROM PACIFIC CYCLE
- FUNKO FACES ‘RIGHT-SIZING” AS DIRECT-TO-CONSUMER BUSINESS SPIKES 61% DESPITE Q1 SLOWDOWN
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