Carlin West Agency LLC and Blipd LLC developed Shopkins: Shop n’ Seek, the first augmented reality (AR) mobile game for the popular Shopkins toy line by Moose Toys.  

While the main function in the app is “seeking” and collecting digital Shopkins, players will also be able to connect with friends, interact and play with their Shopkins, dress and accessorize their Shoppies, and more. The game meets all criteria for COPPA and GDPR, and includes safety features such as Parental Gates and Mail Plus systems.

“Blipd has done a tremendous job building the game,” says Carlin West, CEO of Carlin West Agency. “Both kids and adults will be impressed with the technology’s sophistication. Shopkins: Shop n’ Seek allows kids to experience the world of Shopkins like never before.”

Shopkins: Shop N’ Seek will be available for iOS devices at the end of March, but an advanced beta version of the app is available for previews in the Moose Toys booth (No. 2265) at Toy Fair New York at the Javits Center.  


About the author

Madeleine Buckley

Madeleine Buckley

Madeleine Buckley is a senior editor at The Pop Insider, The Toy Insider, and The Toy Book. She covers all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.