Moose Toys just dropped the curtain on some new offerings at London Toy Fair.

The company behind Magic Mixies, Heroes of Goo Jit Zu, and Dance & Play Bluey formally unveiled two of its key new releases for 2023, Cookeez Makery and Little Live Pets’ My Puppy’s Home.

Cookeez Makery is an oven-themed playset that kids can use to mix and make “dough” to create a new sweet-scented friend. In what Moose is calling a “history in the baking” moment, after popping the “dough” in the oven, a plush version of the character comes out warm to the touch. Kids can collect a plush puppy, bunny, or kitten. Each Cookeez Makery plush is either bread- or cinnamon-scented and makes sounds when squeezed and snuggled.

Cookeez Makery | Source: Moose Toys

Little Live Pets’ My Puppy’s Home is a DIY playset that kids and parents assemble together. Designed to mimic the excitement of bringing home a new puppy, this playset comes with everything needed to build a new home for the surprise, interactive plush puppy, including a kid-safe plastic hammer and plastic screws, and a flat pack of four walls with a door, floor, and roof. When construction is complete, kids can fill the water bowl and watch as paw prints appear at the entry. My Puppy’s Home also includes a name above the door.

“The very core of our Moose DNA is Innovation. Our relentless pursuit of doing things differently has propelled us to the top of the Special Feature Plush category where we have steadily held the top four spots since October,” says Ronnie Frankowski, Chief Commercial Officer, Moose Toys. “Cookeez Makery and My Puppy’s Home feature Moose’s signature elements of surprise and reveal, while incorporating new, unique play patterns, and we expect that they will be instrumental in maintaining our leadership position. Fueled by these newest offerings, along with a few more surprises up our sleeves, we anticipate 2023 will be another massively successful growth year.”

Related: The Toy Book’s 2022 Innovation & STEM Issue is Here!

According to The NPD Group, Moose Toys was the No. 1 Special Feature Plush manufacturer last year. In December, the company’s toys accounted for 36% of all sales in the category.

Cookeez Makery and My Puppy’s Home will hit retail beginning in July.

Stay on the #pulseofplay and learn more about Moose Toys’ 2023 product range in next month’s issue of The Toy Book — The BIG Toy Book. Don’t miss an issue, subscribe today!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.