Spielwarenmesse is here! This Wednesday, Feb. 1, the 72nd Spielwarenmesse will officially begin, running until Feb. 5 in Nuremberg, Germany.
The huge international trade fair has been going strong for years now, and this year is no exception. After a digital Spielwarenmesse due to COVID-19, the fair is returning to in-person activities. With a focus on new trends in the industry, digitalization, sustainability, and diversity, this year’s Spielwarenmesse will have something to interest most industry professionals.
“In recent months we have experienced a thoroughly positive response on the part of the industry – everyone is looking forward to meeting up again after such a long time,” says Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG. “In its dimensions, the Spielwarenmesse will be very close to the usual pre-pandemic levels and will have a broad spectrum of products and services on display. We have continued to develop the content in line with requirements and the various target groups so that our visitors can benefit appreciably from the added value of being on site.”
More than 2,000 exhibitors are expected to show their wares, and a program featuring a number of speakers across a wide range of topics within the industry will provide plenty of opportunities to engage. Old favorites of the fair will be brought back, as well as new programming to encourage networking and exploration of new trends.
Various new exhibitors are entering the fair, including some country pavilions exhibiting for the first time, such as Ukraine. In total, 402 exhibitors will be coming to Spielwarenmesse for the first time.
A number of specials are being held during Spielwarenmesse, zooming in on various parts of the industry. The Toys go Green exhibit in Hall 2 will be showing products centered around the topic of sustainability. Other themed areas include Stationery Meets Toys in Hall 4, Insights-X Area, Tech2Play, and StartupArea.
There will also be plenty of opportunities to network. The RedNight will happen on Thursday, Feb. 2 after the day’s usual events. This will be a series of parties held within the Spielwarenmesse halls from 6-10 p.m. Other fun activities such as the outside igloo from Zapf Creation and a number of selfie spots will stimulate conversation and networking opportunities with other fair-goers.
In addition to events during the fair, Spielwarenmesse is also focusing on continued digital support. Their digital business platform will be available throughout the year and has functions such as the Leadfinder that helps connect people that would benefit from meeting at the fair. Spielwarenmesse TV provides interviews and other content from the fair itself as well.
The 2023 Spielwarenmesse is fast approaching this Feb. 1-5 and is full of events, speakers, and various activities for industry professionals to engage with. The Toy Book publisher Jackie Breyer will be attending Spielwarenmesse this year. To make an appointment, please email jackie@toybook.com
