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The Toy Book’s 2022 Unboxed: The Top 30 Most-Read Toy Industry News Stories of the Year

The Toy Book looks back at the most-read news items of 2022.

by James Zahn
2 m
Source: stock.adobe.com/The Toy Book

As we close out 2022, The Toy Book is taking its annual look back on the year that was.

The news cycle is always an interesting beast because you can’t predict which stories are going to resonate with readers. Additionally, while our “most-read” lists are presented in order by traffic, all of these stories are very close together when it comes to the actual number of readers. That means that just a few hundred eyeballs can make a difference between cracking the charts or not.

Check out the Top 30 stories of 2022 below — some of them may surprise you!
  1. Jazwares Reveals First Look at the New Pokémon Squishmallows at SDCC
  2. Mattel Debuts Monster High Haunt Couture Collection
  3. ZURU Launches 5 Surprise Foodie Mini Brands Inspired by Fast-Food Favorites
  4. EXCLUSIVE: ZAG, Burger King Team Up for ‘Miraculous’ King Jr. Meal Promotion
  5. It’s Official: Toy Fair New York 2022 is Canceled
  6. EXCLUSIVE: Marvel Enlists Hasbro, Funko, LEGO for Marvel Mech Strike Monster Hunters Launch
  7. Eaglemoss Hero Collector Reportedly Goes Bankrupt
  8. EXCLUSIVE: ZURU’S 5 Surprise Mini Brands Disney Store Edition Set for Target Launch
  9. EXCLUSIVE: Marvel Introduces Black Panther Legacy Collection with Hasbro Reissues
  10. EXCLUSIVE: The Toy Association Reimagines Toy Fair New York as a Fall Event Beginning in 2023
  11. MGA Entertainment Launches New Rainbow High Pacific Coast Fashion Doll Line
  12. The Toy Foundation Crowns 2022 Toy of the Year (TOTY) Award Winners [FEB. EDITION]
  13. Moose Toys Reveals First Look at New Octonauts Toy Line
  14. ChizComm Founders Exit Company, End Involvement with Genius Brands
  15. ZAG’S ‘Miraculous’ Joins the Fight Against Plastic Waste
  16. ASTRA Toy Boat Sets Sail for 2023 Winter Trade Show
  17. Marshall Retail Group Opens Sodopop Concept Store in Collaboration with Funko, MoPop
  18. Warren James, Dawko Introducts Hex x Five Nights at Freddy’s Plush Collection
  19. The Ghouls Return as Monster High Creeps Back into Walmart
  20. Amazon Debuts 2022 “Toys We Love” List
  21. Hasbro Names Chris Cocks as CEO, Eric Nyman as President and COO
  22. MGA Entertainment Launches Bratz Minis, Bratz Mini Cosmetics to Kick Off the MiniVerse
  23. Warren Buffett’s Berkshire Hathaway to Acquire Jazwares Owner Alleghany Capital
  24. Mattel Wins Back Disney Doll License from Hasbro
  25. JAKKS Pacific, Paramount Pictures Preview Sonic the Hedgehog 2 Toys, Costumes
  26. Masters of the Universe 40th Anniversary He-Man Revealed Among More Than 20 New MOTU Action Figures
  27. Funko Teams Up with GameStop and Make-A-Wish to Celebrate World Wish Day
  28. Spin Master Answers the Call for Disney’s Firebuds Toy Line
  29. MGA Entertainment Teases Rainbow High Spinoff, Shadow High
  30. In Memoriam: Amparo Serrano, Distroller Founder

For an even deeper insight into the stories that mattered, check out our monthly Toy Book Top 10 lists for a look at some of the buzziest topics in the business!

Want to get involved with The Toy Book in 2023? Check out our editorial calendar for issue themes and content details. While the editorial deadline for the 2023 edition of The BIG Toy Book has passed, advertising and marketing opportunities are still available.

Please contact Jackie Breyer or James Devin to place your ad today!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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