Source: Spin Master

Following the release of its second annual Corporate Social Responsibility (CSR) Report this week, Spin Master Corp. has revealed the first of two recycling initiatives planned for this year.

The company behind PAW Patrol, Bakugan, Etch A Sketch, and Rubik’s Cube partnered with industry leader TerraCycle for a recycling program open to consumers in the U.S.

“As a global company that creates innovative toys and games that inspire magical play experiences, we recognize the need to help preserve our environment for the benefit of the children we entertain today and for generations to come,” says Tammy Smitham, vice president of communications and corporate citizenship, Spin Master. “Our program with TerraCycle gives our well-loved toys a reimagined future while also reducing our impact on the environment.”

PAW Patrol — Rocky’s Recycling Truck | Source: Spin Master

Related: Play For Today, Play For Tomorrow: The Shift Toward Eco-Friendly Toys and Sustainable Production

Spin Master joins other toymakers, including Hasbro, Mattel, MGA Entertainment, VTech/LeapFrog, and ZURU in forging an alliance with TerraCycle to reimagine what the end-of-life for toys and games can be. Spin Master toys and games will be cleaned, melted, and reborn as material to be used in the construction of play spaces, and to make flower pots, picnic tables, park benches, and more. Spin Master says that all of its toys and games are eligible for the program, with the exception of Kinetic Sand.

“The Spin Master Recycling Program is a perfect chance to engage the next generation through sustainability in a fun and approachable way,” says TerraCycle CEO and Founder, Tom Szaky. “This program makes it easy to show your children that recycling and the environment don’t have to be relegated to the classroom — kids can grow into responsible environmental citizens with every toy they outgrow and recycle with their parent’s help.”

Those interested in recycling Spin Master toys and games are encouraged to visit the TerraCycle program page to request a prepaid shipping label and to find detailed submission instructions.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.