The Toy Book’s Inaugural Pulse of Play Awards

The Toy Book reveals the finalists for the inaugural Pulse of Play Awards — a celebration of the individuals, companies, and activations that shape the heartbeat of the toy industry and drive its pulse across toys, licensing, entertainment, and the overall business of play.

AND A DRUMROLL PLEASE…

What’s New

The Toy Book Top 10: The Hottest Stories of 2024

December 26, 2024

2 m

Exclusive

The Toy Book Top 10: The Top Products of 2024

December 26, 2024

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Specialty Retail: David S. Brown Enterprises Welcomes Totally Toys for the Holiday Season

December 24, 2024

2 m

‘The Playground Podcast’ Looks Back at 2024 in the Toy Industry

December 22, 2024

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Abacus Brands’ Steve Rad Takes a Playful Dive Into 2025 Toy of the Year Award Nominees

December 20, 2024

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Epic Games Announces New Fortnite x Skibidi Toilet Items

December 20, 2024

2 m

Asmodee US Takes on New Director of Hobby Sales

December 19, 2024

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Final Week of Star Wars Gift the Galaxy Hails Darth Vader and Others

December 19, 2024

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Alliance Entertainment Knits Together Deal to Acquire Handmade by Robots

December 18, 2024

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Miniso Land Is Making Its Holiday Debut in Madrid

December 18, 2024

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LEGO’s New Blacktron Renegade Set Blasts Off to the ’80s

December 18, 2024

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Exclusive

The Toy Book Reveals 2025 Pulse of Play Awards Finalists!

December 18, 2024

4 m

TOY NEWS

E-tailers Report Strong Black Friday Results

Online retailers such as Buy.com and Ebates.com have reported an increase in Black Friday sales compared to the shopping event in 2008. Buy.com reported that this year’s Black Friday was its best ever, surpassing its Black Friday record set in 2008. The online retailer’s third-party marketplace section saw a 120 percent increase in orders compared Read more…

November 30, 2009

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TIF and Boys & Girls Clubs of America Partner for Toy Distribution

The Toy Industry Foundation (TIF) is partnering with the Boys & Girls Clubs of America (BGCA) to provide toys and gifts to children of United States active duty and reserve personnel. TIF, through The Toy Bank, will provide the products to members of BGCA who are located on American military bases that have high deployment Read more…

November 30, 2009

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ESPN and Hallmark Launch New Partyware

ESPN and Hallmark have launched a new line of personalized partyware featuring X Games themes. Buyers are able to personalize the paper plates with their own images and text at Hallmark.com. The plates are available for purchase on Hallmark’s website, and retail at $10 for ten plates.

November 30, 2009

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ToyQuest to Produce Barbie Outdoor Toys

ToyQuest will produce a Barbie backyard play collection for girls as a part of a new licensing collaboration with Mattel, Inc. The collection will include inflatable pools and pool toys, sand boxes and accessories, bubbles, sprinklers, chalk, garden tools, and outdoor furniture decorated in Barbie pink. The products will launch in spring 2010.

November 30, 2009

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NRF: More Black Friday Shoppers, Fewer Dollars Spent

According to the National Retail Federation, more shoppers visited stores and websites over the Black Friday weekend, but average spending per person dropped. The NRF’s Black Friday shopping survey, conducted by BIGResearch, reports that this year Black Friday shoppers totaled approximately 195 million, up from 172 million last year. Average spending per person dropped from Read more…

November 30, 2009

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Buy.com Reports its Best Black Friday Ever

Buy.com announced that this year’s Black Friday was its best ever, surpassing its Black Friday record set in 2008. The online retailer reported its third-party marketplace section saw a 120 percent increase in orders compared to last year.

November 30, 2009

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The Toy Book's Toy Report 11/24/09

Catch up on last week’s news! Read The Toy Book Toy Report for 11/24/09. To view click here.

November 25, 2009

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TIA Responds to Good Morning America Story

This morning, Good Morning America ran a story about the toys that were deemed dangerous by the U.S. Public Interest Research Group (U.S. PIRG), in the group’s 2009 Trouble in Toyland report. The Toy Industry Association quickly responded. Read the Good Morning America’s story here, and TIA’s response here.

November 25, 2009

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U.S. PIRG Launches Website to Identify Dangerous Toys

The U.S. Public Interest Research Group has launched a new website, http://toysafety.mobi, that can help holiday shoppers identify potentially dangerous toys. On the website are tips for avoiding toys that might be too loud, made with toxic chemicals, or pose a choking hazard for children under 3 years old. The website can be accessed via Read more…

November 25, 2009

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Famoso Picked as Mexican Toy Licensee for Caillou

Cookie Jar Entertainment has appointed Famoso as the exclusive toy licensee for Caillou. The deal is for Mexico. Famoso’s range of products includes 36cm figures, bath toys, vehicles, toy trains, dolls, and a toy farm. The products are now available at major retail stores throughout Mexico such as Soriana, Jugetron, Liverpool, and Palacio de Hierro, Read more…

November 24, 2009

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Reeves International to Distribute TOLO Toys

Reeves International, Inc. has been appointed the exclusive U.S. distributor for Tolo, a brand of infant, toddler, and pre-school toys. Tolo is sold in more than 70 countries.

November 24, 2009

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Fisher-Price-Branded Cribs Part of Largest Crib Recall in U.S. History

Nearly 150,000 of the Stork Craft cribs that were recalled today carry the Fisher-Price logo. The U.S. Consumer Product Safety Commission (CPSC), in cooperation with Stork Craft Manufacturing, Inc., issued a voluntary recall of more than 2.1 million of Stork Craft’s drop-side cribs, making it the largest crib recall in U.S. history. Most of the Read more…

November 24, 2009

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The Toy Book | 2025 Toy of the Year (TOTY) Awards Issue

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FROM THE EDITOR

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