The Pulse of Play Awards Arrive in ’25!

The Toy Book‘s inaugural Pulse of Play Awards™ are a celebration of the individuals, companies, and activations that shape the heartbeat of the toy industry and drive its pulse across toys, licensing, entertainment, and the overall business of play.

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What’s New

Carrom Returns with New Management and Rebranding

October 10, 2024

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Spielwarenmesse Unveils 2025 ToyTrends

October 10, 2024

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Sesame Workshop Promotes Hallie Ruvin to SVP of Communications & Public Affairs, Aaron Bisman to SVP of Marketing

October 10, 2024

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The LEGO Group Plans Training Program in China Ahead of New Factory Opening

October 10, 2024

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People of Play Reveals Keynote Speakers for Inventor & Innovation Conferences

October 9, 2024

2 m

Exclusive

This is Halloween: 21 Toys & Games For Spooky Season

October 9, 2024

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MAGNA-TILES Continues Partnership with AdoptAClassroom.org, Helps Classrooms Nationwide

October 9, 2024

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Hot Wheels Hits the Track with Formula 1 Partnership

October 9, 2024

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The Loyal Subjects, Hasbro Serve Up More Details on ‘Retro Reimagined’ Brand Partnership Plans

October 9, 2024

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Saudi Entertainment Ventures Joins Forces with Mattel to Bring Hot Wheels Electric Karting Experience to Saudi Arabia

October 9, 2024

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9 to 5 Warriors Returns to Kickstarter as The Bandits Strike Back

October 9, 2024

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PMI, UFC Jump Into the Octagon for New Toy Line in 2025

October 9, 2024

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TOY NEWS

Playmates Toys Named Master Toy Partner for YouTubers 'Vlad & Niki'

Retail Monster and Haven Global brokered a new deal for Playmates Toys to take the reins as the global master toy partner for Vlad & Niki. The deal comes just four months after the popular YouTubers inked a deal with ZURU to create a variety of toys in select categories. Playmates, best known for its Read more…

September 14, 2020

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Funko Immortalizes 'This Is Fine' Dog as a Pop! Vinyl Collectible

Meme culture is a powerful thing, and this year, millions have shared light-hearted images as a way to cope with the challenges of life during the COVID-19 era. One of the most widely shared memes is “This Is Fine,” a 2016 frame from KC Green’s Gunshow comic strip. Now, the image of a coffee-drinking dog Read more…

September 14, 2020

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The BTS Fever Is Real with Epoch’s New Puzzle Line

Epoch Everlasting Play will launch a line of BTS puzzles next month.

September 14, 2020

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GameStop Reports 26.7% Sales Drop Despite 800% E-Comm Growth

The struggling GameStop continues to spin its wheels in a world drastically changed by the effects of the COVID-19 pandemic. The Texas-based retailer of video games, accessories, and collectibles reported its second-quarter earnings this week with results that very much mirror its Q1 performance, in which the company experienced a 30% overall sales decline alongside Read more…

September 12, 2020

2 m

Eolo's ToyZone Appoints Anjar & Becker Associates as Licensing Agent

Eolo Toys inked a new deal with Anjar & Becker Associates LLC for ToyZone Trade SL. Under the new agreement, Anjar & Becker Associates will serve as the exclusive licensing agent for ToyZone, an international design studio serving the toy industry. ToyZone was founded six years ago to support Eolo’s toy development. In the years Read more…

September 12, 2020

2 m

Genius Brands Introduces Kartoon Classroom!, New Exec Appointments

Genius Brands International is already extending its Kartoon Channel! brand. The company launched Kartoon Classroom! as a stand-alone segment of the Kartoon Channel! which is already available in more than 100 million households following its launch in June. Jon Ollwerther, who joined Genius Brands from Measure last year has been appointed to oversee the operations Read more…

September 11, 2020

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Licensed Rubik's Cubes Are Now Available from The Op

The Op introduces Harry Potter, SpongeBob, and Rick and Morty Rubik’s Cubes.

September 11, 2020

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Hornby, Macmillan Team Up to Celebrate 'Adventures on Trains' Series

Hornby has entered into a partnership with Macmillan Children’s Books to celebrate the launch of Kidnap on the California Comet. The second book in the Adventures on Trains series from authors M.G. Leonard and Sam Sedgman is being promoted via a special hub on Hornby’s UK website on which families can find a host of content Read more…

September 10, 2020

2 m

New NRF Import Data Suggests an Unexpectedly Happy Holiday Season Ahead

Despite coming at the end of a challenging year, the upcoming holiday season might prove to end better than expected. The toy industry is well-positioned with a solid lineup of new toys this fall, and new data from the National Retail Federation (NRF) and Hackett Associates bodes well for retail as a whole. The toy Read more…

September 10, 2020

2 m

Jazwares Introduces Avengers Zōteki Characters

Marvel’s mightiest heroes are heading to collector shelves with a new line from Jazwares. The Avengers Zōteki Series 1 includes 4-inch characters that are inspired by Marvel Comics‘ 2013 “Infinity” comic book crossover event, designed for fans ages 8 and up. Each of the characters — Iron Man, Thor, Hulk, Captain America, Captain Marvel, Thanos, Read more…

September 10, 2020

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VTech Debuts Fall Toy Lineup — In Stores Now

Four new products are ready to play.

September 10, 2020

2 m

Women in Toys Introduces WIT Launch Virtual Programming Series

Women in Toys, Licensing & Entertainment (WIT) is looking toward the future with the debut of WIT Launch. WIT Launch is the latest educational programming series from the organization that champions the advancement of women through leadership, networking, and educational opportunities. The series will include virtual programs — including interactive workshops, panels, learning, and mentorship Read more…

September 10, 2020

2 m

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PARTNERS & ALLIES

Latest Issue

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ASTRA's Insights: To the Holidays… and Beyond!

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FROM THE EDITOR

TOYETIC ENTERTAINMENT

STOCK THIS! NEW TOYS & GAMES

Ages: 4+ MSRP: $21.99 EACH

ANIME HEROES
BANDAI NAMCO TOYS & COLLECTIBLES AMERICA

Full Details
Ages: 8+ MSRP: $20

AQUARIUS TELEPAWTHIC BOARD GAME
NMR

Full Details
Ages: 8+ MSRP: $19.99

RUBIK’S X BEATLES YELLOW SUBMARINE CUBE
XTREMETIME/BRAND PARTNERS GROUP

Full Details
Ages: 3+ MSRP: $9.99

LIL’ SQUEEZERS CRAZY ICE BUBBLES
WISHBONE

Full Details
Ages: 14+ MSRP: $29.99

TOMY GAMES HUMAN CONTROLLER
TOMY

Full Details
Ages: 8+ MSRP: $5.99-24.99

DŌTEKI DYNAMIC BATTLE SYSTEM
TOMY

Full Details
Ages: 3+ MSRP: $69.99

PLAYFUL MINDS PLAY & LEARN ENGINE (PUSH & PLAY TRUCK PRETEND MECHANIC PLAYSET)
THIN AIR BRANDS

Full Details
Ages: 3+ MSRP: $45

AIR COLOR AIRBRUSH KIT
THE PENCIL GRIP

Full Details
Ages: 18+

ROM THE SPACE KNIGHT
THE LOYAL SUBJECTS

Full Details
Ages: 8+ MSRP: $26.95

SOLARBOTS: QUICK-SWAP SOLAR ROBOTS
THAMES & KOSMOS

Full Details
Ages: 8+ MSRP: $79.99

POWERUP STARFLUX SMARTPHONE CONTROLLED KIT
TAILOR TOYS

Full Details
Ages: 8+ MSRP: $14.99-17.99

POPTATERS
SUPER IMPULSE

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