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The Toy Book - June 2025

THE LATEST ISSUE:

Specialty toys & gifts

The Toy Book‘ ‘s 41st volume keeps the momentum going with a new issue spotlighting the specialty side of the toy industry.

It’s packed with exclusive features, expert insights, and our legendary new product showcases. Plus, we dive into the world of Made in USA toys and games—a must-read for retailers navigating the tariff terrain.
READ THE NEW ISSUE…

What’s New

GennComm Patents Its Latest Innovative Plush Material

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People of Play Opens Nominations for 2025 TAGIE Awards

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Sticker Shock: 75% of American Adults Support Tariff-Free Toys as Elon Musk Warns ‘Trump tariffs will cause a recession’

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Moose Toys Debuts Exclusives Ahead of SDCC

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The LEGO Group Unveils Grand Line of One Piece Building Sets

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Care Bears to Star in Live Action Feature Film

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Nintendo Reveals New Game Titles for Nintendo Switch 2 Launch

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Scholastic to Publish Paris Hilton’s Books in New Deal 

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Toys "R" Us Australia and New Zealand

Trouble Down Under: Toys ‘R’ Us ANZ Folds Again

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Beyblade X World Championship Brings High-Stakes Competition to Anime Expo

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Switching the Game: Nintendo Switch 2 Launches Today

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The LEGO Group Launches ‘She Built That’ Campaign

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TOY NEWS

    Cartoon Network Experience Debuts at HOTEL COZZI
    International travelers can now enjoy a Cartoon Network-branded experience in Tawain. HOTEL COZZI Ximen Tainan, a Cathay Hospitality Management property, partnered with WarnerMedia’s Cartoon Network to theme five floors of the hotel. Guests can stay in rooms inspired by Adventure Time, The Powerpuff Girls, and We Bare Bears. The experience begins at the entrance with a sculpture of Finn and Jake from Adventure Time, and continues through 54 rooms plus the Cartoon Network Party Café at the hotel’s indoor recreation area, and the outdoor Funky Field playground. https://www.youtube.com/watch?v=Q8SG5JSumVM&feature=youtu.be “Together with millions of Cartoon Network fans across this region, including here in Taiwan, we are thrilled to Read more...
    May 29, 2019
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    Schwarzenegger Heads to 'Stan Lee's Superhero Kindergarten' for Genius Brands
    The former “Kindergarten Cop” is headed back to the classroom for a preschool entry into the superhero world. Genius Brands International is launching a comedy, action-adventure animated series, Stan Lee’s Superhero Kindergarten, starring Arnold Schwarzenegger. The final project from the legendary Stan Lee is a co-production between Genius Brands, Lee’s POW! Entertainment, and Schwarzenegger’s Oak Productions. Schwarzenegger, who also serves as executive producer, will voice the lead character — Arnold Armstrong, formerly the superhero known as Captain Courage. Deadpool co-creator Fabian Nicieza is on board to pen the scripts. Genius Brands’ Chairman and CEO and Andy Heyward and POW! Entertainment President Gil Champion are executive Read more...
    May 29, 2019
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    Funrise Signs On with Caterpillar as Global Master Toy Licensee
    One of the big licenses left hanging following the sudden closure of Toy State last year officially has a new home. Funrise inked a new multi-year deal with Caterpillar to produce, distribute, and market an all-new line of realistic toys inspired by Cat construction machines and vehicles. Early samples and prototypes were previewed at Toy Fair New York this past February. “Caterpillar is a widely recognized and trusted brand, and we are thrilled to create toys that bring the dynamic and larger-than-life construction world of Caterpillar to kids and families around the world,” says Randy Shoemaker, senior vice president, global brand marketing, Read more...
    May 29, 2019
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    WowWee Debuts Lucky Fortune Blind Packed Collectible Charm Bracelets
    WowWee‘s launched its newest brand — Lucky Fortune — in Walmart and Claire’s stores this month. The new line of blind packed collectible charm bracelets features more than 100 trendy charms to collect, with designs spanning several different categories and levels of rarity. Each Lucky Fortune series 1 bracelet and charm comes packed in a toy fortune cookie along with a paper fortune. Kids can be on the hunt for the extra-rare gold-dipped charm as they collect and trade bracelets with friends. https://www.youtube.com/watch?v=vVJAgomiJUo “At WowWee, we’re constantly tracking trends and looking at what space we can expand into next,” says Sydney Read more...
    May 29, 2019
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    APC Kids to Distribute 'Galactic Agency' for Studio 100, Cosmos-Maya
    APC Kids, the children’s entertainment division of About Premium Content will serve as the global distributor for the new animated series Galactic Agency outside France, Belgium, Luxembourg and India. APC Kids will market the the series of 52 13-minute episodes to potential pre-buyers at the Annecy International Animated Film Festival, June 10 to 15. The series is produced by Studio 100 Animation (France) alongside Singapore-based Cosmos-Maya. “We are thrilled to be joining such an exciting, original project, working with some of the most talented producers in Europe and Asia,” says Lionel Marty, managing director of APC Kids. “We are confident that audiences across Read more...
    May 28, 2019
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    Kratt Brothers Co. Expands Licensing Program for 'Wild Kratts'
    The licensing program for the top-rated PBS KIDS series Wild Kratts is expanding. Ahead of Licensing Expo in Las Vegas, the Kratt Brothers Co. partnered with C-Life Group on a line of all-new toddler and kids apparel, and revealed new titles from Random House Children’s Books, in addition to new items from Pressman, PBS Distribution, and Topix Media Lab. “Our great and growing list of Wild Kratts licensing partners are producing products that inspire children to explore the world around them and learn about the fascinating creatures in their own backyard and beyond,” says Chris Kratt, creator, producer and co-star of Wild Kratts and Read more...
    May 28, 2019
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    TEG Life Like Touring to Produce 'Masha and the Bear' Live Shows
    Animaccord inked a global, three-year licensing deal with TEG Life Like Touring for the production of Masha and the Bear live shows. Beginning next year, TEG Life Like Touring will bring Masha and the Bear live shows to Western and Central Europe, followed by live performances designed for a North American audience set to begin in 2021. “We are delighted with the opportunity to take the hugely popular and enchanting Masha and the Bear live shows to new audiences around the world,” says Anton Berezin, managing director, TEG Life Like Touring. “We take immense pride in being entrusted by the brand Read more...
    May 28, 2019
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    TCG Toys Expands Puzzle Collection with Anne Geddes, Charles Fazzino, Nelson De La Nuez
    TCG Toys expanded its collection of puzzles with works from Nelson De La Nuez (“King of Pop Art”), Charles Fazzino (“Master of 3D Pop Art), and award-winning photographer and New York Times best-selling author Anne Geddes. The new offerings will be issued as part of the company’s Sure-Lox range of puzzles beginning this fall. “It is a rare opportunity to get to work with such amazing artists and photographer to transform some of their signature works into puzzles for consumers to enjoy and appreciate up-close in their homes,” says Kelly Elwood, VP marketing & licensing at TCG Toys. “We are Read more...
    May 28, 2019
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    Cartoon Network's Powerpuff Girls Head to Burger King
    Cartoon Network Enterprises is sending The Powerpuff Girls to Burger King. This summer, Cartoon Network‘s “original ambassadors of girl power” will celebrate 20 years of world-saving adventures as Blossom, Bubbles, and Buttercup are featured as toys in King Jr. Meals alongside the villainous Mojo Jojo . The international program includes the United States, Canada, Asia Pacific, and Latin America (excluding Brazil), and begins June 3, running through the end of July. The Powerpuff Girls will be paired with Hasbro‘s Beyblade on King Jr packaging, along with in-store banners and posters throughout the duration of partnership. Airing on WarnerMedia’s Cartoon Network, The Powerpuff Read more...
    May 28, 2019
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    FanWraps Heads to the Final Frontier with Star Trek License
    FanWraps added the Star Trek franchise to its growing roster of pop culture licenses. Ahead of Licensing Expo, the company revealed its newly-inked licensing agreement with CBS Consumer Products to create automotive and consumer electronics decals based on Star Trek — including the recent hit, Star Trek: Discovery, which is available on the CBS All Access streaming service. Anita Castellar of FanGirl Consulting & Brand Management brokered the deal. “There is a huge fan base for Star Trek, and we are thrilled to offer great quality products that will allow them to take their fandom to the next level,” says Nick Read more...
    May 28, 2019
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    Pixar's Tinny

    Pixar's Tinny: From 'Tin Toy' to Toys 'R' Us to 'Toy Story 4'
    Somewhere in the Bay Area, not far from the Pixar Animation Studios campus in Emeryville, California, sits a new facility that recently opened with virtually no fanfare. The lack of a big announcement is by design, as the unassuming building is the new, officially secret location for the Pixar Animation Archives — a sprawling, climate-controlled facility designed to withstand natural disasters and to protect the legacy of the legendary animation powerhouse. Much like The Walt Disney Archives in Burbank, the Pixar Archives has everything. Despite the studio’s digital cinematic output, there’s a surprising amount of physical artifacts from every project Read more...
    May 28, 2019
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    Blue's Clues & You!

    Nickelodeon Previews the All-New 'Blue's Clues & You!'
    This fall, a familiar blue dog will return to Nickelodeon for a new generation in Blue’s Clues & You! — a reboot of the popular Blue’s Clues series that first debuted in 1996. For the new series, the titular puppy Blue will be joined by a new host — Joshua Dela Cruz — and returning friends such as Tickety Tock, Slippery Soap, Shovel, Pail, Mr. Salt, Mrs. Pepper, Cinnamon, Paprika, Magenta, Sidetable Drawer, and Mailbox, plus the original Thinking Chair. The Handy Dandy Notebook and crayon have been updated, and Josh will jam out some tunes on his brand-new Handy Dandy Read more...
    May 27, 2019
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The Toy Book - June 2025

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