The Toy Book’s 2025 International Innovation Issue is Here!

The Toy Book’s 40th volume concludes as we spin the globe for a look at the latest trends, innovations, and updates from around the world.

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What’s New

Crayola Revives Retired Crayon Colors for Limited-Edition Set

February 5, 2025

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Blokees Continues Global Expansion, Shares Vision at Spielwarenmesse

February 5, 2025

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Mimo Studios to Adapt ‘Maggie and Abby’s Neverending Pillow Fort’

February 5, 2025

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The Toy Hub To Debut ‘Meet The Inventors’ at Toy Fair 2025

February 4, 2025

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Mattel Reports Q4, Full-Year 2024 Earnings

February 4, 2025

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AMAV Taps Carve Communications as Agency of Record for U.S. Relaunch

February 4, 2025

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Licensing Veteran Michael Peikoff Launches First Book in Memory of His Father

February 4, 2025

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Exclusive

Anjar Co. & Becker Associates Rev Up ‘Leo the Truck’ Licensing Program

February 4, 2025

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The LEGO Group Pledges Millions Towards Carbon Removal

February 4, 2025

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JAKKS Pacific Shares New Product Line for Upcoming Dreamworks Movie ‘Dog Man’

February 3, 2025

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Australian Brand Scribble Mat Launches in the U.S.

February 3, 2025

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TOY NEWS

Courtesy of Toy Industry Association PlayCon, the Toy Industry Association’s International Conference of Play Professionals, is an industry gathering that brings together play professionals for a three-day conference featuring general assembly presentations by industry influencers and thought-leaders, interactive workshops, networking lunches, evening events, social activities, and more.

January 28, 2013

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NumbersAlive! to Debut Internationally at Toy Fairs in Germany, NYC

NumbersAlive!, a suite of playful plush toys, travel books with educational activities, and games to improve numerical literacy, will debut internationally at two toy fairs. NumbersAlive! travels first to Nuremberg, Germany, for the Spielwarenmesse International Toy Fair, held from January 30 to February 4, and next to New York City for the Toy Industry Association’s Read more…

January 25, 2013

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Kids Preferred Brings Celebrated Folk Legend Peter Yarrow to Toy Fair 2013

Kids Preferred, one of the leading U.S. children’s toy and gift manufacturers, is proud to announce that legendary folk singer Peter Yarrow will return to their booth (No. 2167) at the American International Toy Fair, located at the Jacob K. Javitz Center in New York City from 4:30 p.m. to 6 p.m. on Monday, February 11. Attendees Read more…

January 25, 2013

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Kidz Bop 23 Debuts at No. 2 on Billboard Top 200 Chart

Kidz Bop 23, the latest volume in the Kidz Bop audio series, entered the Billboard Top 200 Album Chart at No. 2. Kidz Bop 23 is the sixth consecutive Kidz Bop title to debut in the Top 3 on the Billboard Top 200 Chart and the 16th title to hit the Billboard Top 10 since the series Read more…

January 25, 2013

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Women In Toys Extends Application Deadline for Walmart Pitch Event

The application deadline for Women in Toys (WIT) and Walmart’s Women’s Global Economic Empowerment Initiative, has been extended to January 30. About 40 women-owned businesses have already signed up to participate in the Walmart Pitch event on February 11 during the American International Toy Fair, which allows WIT members to pitch their products to Walmart.

January 24, 2013

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Instagram Builds Toy Fair Momentum, Community

By Julie Livingston, Senior Account Executive, CarrotNewYork, formerly Senior Director, Public Relations, Toy Industry Association The adage “a picture tells a thousand words” perfectly describes the free, mobile-sharing app Instagram. The simple act of setting up your Toy Fair product line, exhibit booth, or private showroom can be turned into a compelling narrative easily and Read more…

January 23, 2013

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K’NEX Great Thrill Ride Build-Off Returns

For a third consecutive year, K’NEX will continue its quest for future thrill ride innovators, expanding the Great Thrill Ride Build-Off competition this year to include three Cedar Fair parks. The contest is open to all classrooms and student groups in grades 6 through 12 and will run through April 8. Students are challenged to Read more…

January 23, 2013

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Discovery Communications Reteams with Burger King for BK Kids Meal Promotion

Following last year’s debut partnership with the Burger King brand, Discovery Communications is teaming up with the restaurant chain again. The new line of premiums, featuring space-themed Discovery Kids items in every BK Kids Meal sold at participating restaurant locations across the U.S. and Canada. Now customers can receive one of six space-themed Discovery Kids Read more…

January 21, 2013

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Bo, the Take Care Bear, Starts Work at UH Rainbow Babies & Children's Hospital

Bo, the Take Care Bear, will leave Care-a-lot, the Care Bears’ magical world in the clouds, to be the Bear-in-Residence at University Hospitals Rainbow Babies & Children’s Hospital. He starts his job as newest member of the UH Rainbow Care Team on Wednesday, January 23. His sole mission is to help make children feel better and to Read more…

January 21, 2013

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LeapFrog’s Children’s Learning Tablets, Educational Software Dominate Top 10 Toys of 2012

According to The NPD Group’s Retail Tracking Service report, LeapFrog Enterprises, Inc., a leader in educational entertainment for children, topped the 10 best-selling toys list last year with its award-winning learning solutions. The LeapPad Explorer, LeapPad2, LeapPad2 bundles, and the Leapster Explorer educational software were among the top 10 toys sold in the U.S. Moreover, Read more…

January 21, 2013

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9 Story Entertainment Signs Publishing Deal with Scholastic for Almost Naked Animals

9 Story Entertainment and Scholastic have signed a publishing deal for the animated children’s comedy series Almost Naked Animals. The Licensing Shop brokered the deal. Scholastic will publish comic readers, joke books, chapter books, e-books, and digital interactive story books featuring the quirky characters and their funny escapades for the U.S., Canada, and Mexico in English Read more…

January 18, 2013

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Women In Toys Extends Application Deadline for Walmart Pitch Event

The application deadline for Women in Toys‘ (WIT) and Walmart’s Women’s Global Economic Empowerment Initiative, has been extended to January 30. About 40 women-owned businesses have already signed up to participate in the Walmart Pitch event on February 11 during New York Toy Fair, which allows WIT members to pitch their products to Walmart.

January 17, 2013

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