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The BIG Toy Book 2025

The 2025 Edition of The BIG Toy Book is here!

The Toy Book‘s 41st volume begins with the 2025 edition of The BIG Toy Book!

A toy industry tradition continues with the annual “Bible,” an issue that key decision-makers hold onto and reference throughout the year, one that toy historians and collectors cherish as a yearly time capsule.
READ THE NEW ISSUE…

What’s New

Pop Mart 2024 Financial Reports Show Significant Growth

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The LEGO Group Launches New Creativity Workshop Series

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New for Newborns: Target Expands Its Baby Assortment with Thousands of Products

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Hasbro Pulse Unveils New Wave of Star Wars Collectibles

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Mattel and Dark Horse Comics Team Up for New ‘Masters of the Universe: Andra’

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Mondo Partners with Certilogo to Protect Collectors

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Oh Baby! 18 Infant Toys to Stock the Shelves This Year

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Robosen Unveils Bumblebee Auto-Converting Robot

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 Zigazoo Dives Into the Minds of Generation Alpha

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Nintendo Switches It Up with New Digital Upgrades

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In Loving Memory: Lori Rubin, 1954-2025

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Master Replicas Unveils New Star Trek Collection

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TOY NEWS

    Douglas Company Reveals Whatever Sak
    The Douglas Company is expanding one of its latest collections. The Whatever Sak, new in the Christine Clarke collection, is a carrying case for girls that comes in four varieties. One Sak features a shoe print with neon pink, green, red, and black; the Dachshund Whatever Sak features puppies in hot pink, black, and white; the Peaceful Earth Whatever Sak features turquoise, tan, deep violet, and green; and the Spiral Whatever Sak features jewel tones of green, gold, orange, blue, purple, and pink. The Whatever Saks will be available in stores in the U.S,, Canada, and Europe beginning in this Read more...
    June 18, 2012
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    Rainbow Secures Mattel Licensing Agreement for "Mia and me"
    Italian producer, distributor, and licensor Rainbow has partnered with Mattel for toy rights to its new girls’ property and animated television series Mia and me. The television series was developed and co-produced by Lucky Punch, Rainbow, March Entertainment, and ZDF and is jointly distributed worldwide by m4e and Rainbow. The show is a hybrid of live action and CGI animation aimed primarily at girls ages 5-8. More than 50 territories globally will launch the first season of 23-minute episodes this year. In this fantasy adventure, twelve-year-old Mia finds herself hurled into the mystical world of Centopia, where she becomes an Read more...
    June 18, 2012
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    Lockerlookz Wins “Top Fun” Award from Tillywig
    Accessories from Lockerlookz, including rugs, wallpaper, curtains, chandeliers, and more, won the Top Fun award from Tillywig Toy Awards for offering school kids products that stand out with design, construction, and play. Each year, Tillywig Toy Awards help determine the best new toys, games, and other products available in the United States for consumers, retailers, and the media. LockerLookz Accessories, designed for tweens and olders, are priced at $6.99. Visit www.LockerLookz.com for current collections, news, and reviews, as well as a virtual dressing room. This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit Read more...
    June 14, 2012
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    Majesco Entertainment, FremantleMedia Enterprises Bring American Idol Games to Market
    Majesco Entertainment and FremantleMedia Enterprises today announced a strategic partnership to develop and produce interactive games based on the Emmy-nominated American Idol television series. Under the terms of the partnership, Majesco receives the exclusive rights to publish games in North America. American Idol is produced by 19 Entertainment, a division of CORE Media Group and FremantleMedia North America. Additional details of the American Idol game will be announced at a future date. For more information about Majesco’s products, visit www.majescoent.com. This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Read more...
    June 13, 2012
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    The Collective Taps Sakar International for New Line of Annoying Orange Electronics
    The Collective has partnered with Sakar International for a line of electronic devices and accessories inspired by Annoying Orange, star of a new Cartoon Network series. The deal was brokered on behalf of The Collective by The Joester Loria Group, the licensing agent for the Annoying Orange brand. The collection of Annoying Orange electronic products to be created by Sakar will include earbuds, headphones, talking camera cases, clock radios, and cases for iPads, iPhones, and iPod Touch.  Items will range in price from $9.99 to $49.99 and will debut at Toys “R” Us and other retailers nationwide in time for Read more...
    June 13, 2012
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    Sprout Launches Licensing and Merchandising Business
    The preschool television channel Sprout is launching a licensing and merchandising business. Starting this summer, new products will be available based on the network’s shows The Sunny Side Up Show and Noodle and Doodle. In addition, Sprout is preparing for the debut of The Chica Show in November with a collection of merchandise featuring the series’ chicken, who rose to fame as the co-host of Sprout’s The Sunny Side Up Show, the only live program on television for preschoolers. All of the products will be available at specialty retailers, as well as ShopSprout.com, which will launch in the fall. Chica merchandise Read more...
    June 12, 2012
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    Quo Vadis Launches Delingos Back to School Line
    The Deglingos has announced a licensing deal with European stationary company Editions Quo Vadis. A complete back-to-school collection of agendas, notebooks, personal diaries, and school kits based on three Deglingos characters (Nonos the Dog, Croakos the Frog, and Milkos the Cow) will be presented on exclusive displays in France’s key stationery chains and specialty stores. Quo Vadis has extended the contract for back-to-school to next year for France and other countries. An upcoming, broader collection will include additional Deglingos characters and new product segments. This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit Read more...
    June 11, 2012
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    tokidoki Launches New, Exclusive Cactus Rockers
    tokidoki revealed its latest star in the Cactus Friends family: Cactus Rocker. Groupies everywhere will flock to acquire the latest character in the collection. Cactus Rocker Red will be available nationwide; however, Cactus Rocker Blue will only be available at tokidoki retail stores, tokidoki.it, and tokidoki special events. Both Cactus Rockers are 6 inches in height, with a suggested retail price of $24.95 for Cactus Rocker Red, and $39.95 for the Cactus Rocker Blue. Get ready to rock, Cactus style! This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Read more...
    June 11, 2012
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    Nerd Corps Brings Slugterra to Retail
    Jakks Pacific, Inc., has signed a licensing agreement with Nerd Corps Entertainment, Inc., to manufacture, distribute, and market a line of toys based on the animated series Slugterra. The sci-fi action-comedy adventure series is set to air on Disney XD this fall with 39 half-hour episodes, plus 39 one-minute online “Slugisodes.” The new toy line includes action figures and accessories, vehicles, playsets, role-play, novelties, and plush items. Jakks expects to launch the Slugterra-branded product line in North America beginning next spring, targeting kids ages 6 to 11. This post was originally written by Ali Mierzejewski and published by ToyBook.com. For Read more...
    June 7, 2012
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    Sakar & Kidz Bop Partner to Launch Line of Youth Electronics
    Sakar International will develop, market, and manufacture a new line of audio/video youth electronics with Kidz Bop. Merchandise will include karaoke machines, headphones, earbuds, speakers, and docking stations. Additional product will include DVRs and digital cameras tied to the Kidz Bop music series, which features today’s most popular songs, sung by kids for kids. Initial product is expected to hit shelves in the U.S. and Canada during the fourth quarter of this year. On July 17, Kidz Bop will release Kidz Bop 22, the latest installment of the audio series. Kidz Bop will also launch its annual Kidz Star USA Read more...
    June 7, 2012
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    Pressman to Release The Lord of the Rings Games
    Warner Bros. Consumer Products and Pressman Toy announced two new games based on The Lord of the Rings trilogy and the motion picture The Hobbit: An Unexpected Journey, both to hit store shelves this fall. The Lord of the Rings Board Game Deluxe Version incorporates story elements from all three films—The Lord of the Rings: Fellowship of the Ring, The Lord of the Rings: The Two Towers, and The Lord of the Rings: The Return of the King. The Hobbit: An Unexpected Journey Board Game is based on the upcoming film directed by Peter Jackson and produced by New Line Read more...
    June 7, 2012
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    NRF Report Finds No Retailer Immune to Organized Retail Crime
    Retailers are reporting organized retail crime (ORC) has become more troublesome than ever before. Of the 125 retail companies surveyed for the National Retail Federation’s (NRF’s) eighth annual ORC Survey, 96 percent say their company has been the victim of organized retail crime in the past year, up from 94.5 percent last year. “What this tells us is that as retailers and law enforcement become more aware of and more proactive in pursuing organized retail crime gangs, criminals have become more desperate and brazen in their efforts, stopping at nothing to get their hands on large quantities of merchandise,” said Read more...
    June 6, 2012
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