THE LATEST ISSUE:

THE CELEBRATIONS ISSUE

The Toy Book‘ ‘s 41st volume rolls on!

This commemorative issue, created in collaboration with The Toy Association and The Toy Foundation, honors 2026 Toy of the Year (TOTY) Awards Finalists, Toy Industry Hall of Fame Inductees, TAGIE Winners, and The Strong National Toy Hall of Fame’s Class of 2025..

COMING SOON …

What’s New

Robosen’s Megatron Auto-Converting Robot Rolls out to Retail

November 17, 2025

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Solobo Toys Launches Free MESH-Themed Educational App

November 14, 2025

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John Furner Named President and CEO of Walmart, Inc.

November 14, 2025

2 m

YouTube Legend MrBeast Opens Theme Park in Saudi Arabia

November 14, 2025

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PMI Kids’ World Goes Wild with ‘The Creature Cases’ First Toy Line

November 13, 2025

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Care Bears Celebrate World Kindness Day with Inaugural Care-A-Lot Awards

November 13, 2025

2 m

Holiday Deals, New Releases, and Virtual Pets Race to the Console

November 13, 2025

4 m

Relatable Names Red Planet Group as New Distribution Partner

November 13, 2025

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Mattel, Teacher Created Materials to Launch Licensed Educational Products

November 13, 2025

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Universal Revamps Its Online Store Ahead of Holiday Season

November 13, 2025

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Fun In Motion Toys and Romero Britto Collab for New Shashibo Line

November 12, 2025

2 m

Mitsubishi, TOMY, and SEGA Bring Gacha and Catch Experience to U.S. Market

November 12, 2025

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TOY NEWS

Nintendo Launches Two Open Tournaments for Switch Players of All Levels

eSports and competitive gaming continue to grow, but often it’s the entry point that keeps some players away. Starting in February, Nintendo will launch two online qualifying events to give players of all experience levels a chance to participate in a video game tournament. The Splatoon 2 North America Inkling Open 2019 and the Super Smash Read more…

January 23, 2019

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ZURU Acquires Funville's Sparkle Girlz Doll Brand

ZURU acquired Sparkle Girlz, the 10-year old global doll brand developed by Danuta Saville as Funville. The Sparkle Girlz product range includes themed dolls such as fairies and princesses, hair styling unicorns, baby dolls, interactive play sets, castles, surprise collectibles, and more. “The brand is a perfect fit to the ZURU model. Exceptional quality and design at Read more…

January 23, 2019

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Disney Parks Brings Zootopia Expansion to Shanghai Disneyland

Fans can soon walk through the famed city from Walt Disney Animation Studios‘ Zootopia. Disney Parks unveiled plans to build a Zootopia-themed expansion at Shanghai Disneyland, the second major expansion of the park, and comes less than a year after the opening of Disney•Pixar Toy Story Land. When it opens, Zootopia will become the eighth themed Read more…

January 23, 2019

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Viacom Acquires Pluto TV as Streaming Wars Continue

Viacom, home to Nickelodeon and MTV Networks, entered an agreement to acquire Pluto TV, a free streaming TV service. The move comes as Viacom looks to strengthen its direct-to-consumer model and leverage its library across developing over-the-top (OTT) platforms. Pluto TV is already the No. 2 free app on Roku, with more than 100 live linear Read more…

January 23, 2019

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Jakks Pacific Announces Strategic Reorganization

Jakks Pacific Inc. today announced a strategic reorganization that highlights the company’s growth initiatives. “We are strategically positioning our businesses for the future, creating a more effective, global framework to serve consumers worldwide, increase growth, and maximize shareholder value,” said Stephen Berman, chairman and chief executive officer at Jakks Pacific. “Jakks has been a top Read more…

January 23, 2019

2 m

Warner Bros. Pictures Invites Families to See The LEGO Movie 2: The Second Part Early

Warner Bros. Pictures invites fans to a one-day-only advance screening of The LEGO Movie 2: The Second Part. The screening will take place at approximately 500 theaters in North America on Saturday afternoon, Jan. 26. Families will be among the first to catch Emmet, Lucy, Batman and the whole Bricksburg gang in their intergalactic LEGO adventure two Read more…

January 22, 2019

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Super7 to Issue Ghosts 'n Goblins ReAction Figures

Widely considered to be one of the hardest video games of all-time, 1985s Ghosts ‘n Goblins spawned a decades-long series across multiple platforms. As retro toys and gaming continue to be hot, Super7 brings characters from Ghosts ‘n Goblins to action figure form as 3.75-inch ReAction Figures. Starting Jan. 23 at noon, two three-packs will Read more…

January 22, 2019

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Sears Could Still Liquidate as Creditors Raise Objections, Allegations

There’s still a battle with the fates of Sears and Kmart in the balance. As The Toy Book reported last week, both Sears and Kmart are open for the short-term as ESL Investments, a hedge fund controlled by Eddie Lampert, embattled chairman of Sears Holdings Corp., scored the winning bid for “substantially all” of Sears assets. That Read more…

January 22, 2019

2 m

GameStop Releases Holiday Sales Results

Video game retailer GameStop released its sales results for the holiday shopping season. The company reported overall sales of $2.63 billion, a decline of 5 percent when compared to the 2017 holiday season. GameStop attributes the decrease to a shift in the company’s 2017 fiscal calendar and the Call of Duty: Black Ops 4 release moving from November Read more…

January 22, 2019

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First Look: Netflix Original Series True and the Rainbow Kingdom Returns for Valentine's Day

The Netflix Original Series True and The Rainbow Kingdom is back with a special Valentine’s Day episode. From Guru Studio, True: Happy Hearts Day follows last year’s season two offerings, True: Magical Friends and True: Wonderful Wishes, and the recent music video compilation Dance & Sing with True Vol: 2, to kick off a lineup of new content that includes new episodes, seasonal Read more…

January 22, 2019

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Universal Music Group's Bravado Acquires Epic Rights

Universal Music Group’s Bravado, a global consumer, lifestyle and brand management company, acquired Epic Rights, a boutique merchandise and branding company. The Epic Rights roster includes a diverse, cross-genre mix of current and legacy artists and personalities including KISS, Billy Joel, Aerosmith, Def Leppard, AC/DC, Eric Clapton, Kevin Hart, 21 Savage, Madonna, Celine Dion, Cypress Hill, Barbra Read more…

January 22, 2019

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New Appointments at DHX Media, Wildbrain

DHX Media appointed Lara Ilie as vice president of rights strategy, reporting to Anne Loi, chief commercial officer. Additionally, Rachel Taylor will join DHX Media’s wholly-owned subsidiary, WildBrain, as commercial director, reporting to Jon Gisby, managing director. In her newly created position, Ilie will develop and implement integrated strategies to monetize the company’s portfolio of intellectual Read more…

January 22, 2019

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PARTNERS & ALLIES

Latest Issue

The Action & Adventure Issue

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15 of the Latest Impulse and Novelty Toys

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Adorable, Fashionable, and Adventurous: 16 Dolls for Playtime

< 1

Cute, Cuddly, and Collectible: 18 Plush to Stock

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